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With Women’s Marches, MSNBC Has Most-Watched Saturday Since Iraq War

With Women’s Marches, MSNBC Has Most-Watched Saturday Since Iraq War | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - January 25, 2017 10:08 AM

The women’s rallies didn’t just draw millions of marchers to the streets of cities across the country and around the world, it sent viewers to cable news for continuing coverage of them.


For MSNBC the 10 a.m. to 6 p.m. block was the most watched Saturday since March 29, 2003, during the early days of the Iraq war. MSNBC averaged 1.45 million total viewers. In the A25-54 demo MSNBC averaged 388,000, the best Saturday since Hurricane Rita coverage in Sept. 2005.


MSNBC still trailed Fox News (3,075,000 total viewers /656,000 A25-54) and CNN (2,107,000 / 672,000) in the daypart....

Jeff Domansky's insight:

A big post-inauguration day for cable news, including the 5 p.m. hour when Sean Spicer addressed the press corps.

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TV shows are getting smacked by big viewership drops

TV shows are getting smacked by big viewership drops | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - November 29, 2016 2:37 AM

The "golden age" of TV shows might appear to be in full swing still, and it certainly is in terms of output. The industry is on pace to handily beat the 409 scripted shows released in 2015, continuing an upward trend.


But there's a problem: people aren't tuning in, at least in the same numbers. For new episodes last quarter, "average viewership for the top 200 general entertainment series declined 20% year-over-year," according Pacific Crest (using the L+3 measurement, live plus three days). 


Networks are still pumping out shows, people just seem to have lost a bit of interest.It's even worse with kids' shows, which saw the top 500 series take a 30% viewership dive in Q3 versus last year, the analysts noted in the report....

Jeff Domansky's insight:

TV shows are getting rocked by a drop in viewership, according to a new report by analysts at Pacific Crest. Has the binge bubble burst?

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