Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study | Public Relations & Social Marketing Insight | Scoop.it

The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.


People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....

Jeff Domansky's insight:

Social has arrived... 

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Social Media Popular as TV, Movies Lose Appeal

Social Media Popular as TV, Movies Lose Appeal | Public Relations & Social Marketing Insight | Scoop.it

In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a study by Edelman.


The Internet has maintained its value to consumers as the second-leading source of entertainment in 2011, whereas TV, despite its dominance, and movies have declined, 11 and 22 percentage points, respectively...

Jeff Domansky's insight:

Is this a media and marketing game changer? Fascinating reading.

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