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Scoop.it!
In a survey spanning 100 TV series, Netflix found that, on average, subscribers spend about two hours a day binge watching the show in question. But some shows, in particular, entrance viewers and leave them wanting more—say, sci-fi thrillers like Orphan Black or horror dramas like The Walking Dead. Subtle, slow-moving dramas like Mad Men, however, are watched at a more leisurely pace, as are comedies like Unbreakable Kimmy Schmidt.... 
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Scoop.it!
...Television is undergoing an analogous transformation. Although we sometimes watch with family or friends, we mostly experience TV in relative social isolation. We are disconnected from most of the people watching with us, deaf to the roar of the crowd during a game or the laughter of the audience after a punch line. We have learned to suppress our urge to talk about what moves us, settling instead for chance meetings at the water cooler the day after.
But all that has changed with the sudden rise of realtime social media, particularly Twitter. Just in the United States, tens of millions of people are talking to each other as they watch TV. This year's Super Bowl alone spurred over 24 million tweets. After 80 years of sequestered viewing, television audiences worldwide have forged Twitter into a social soundtrack for TV. If you are not part of the soundtrack yet, chances are that you will be soon....
Jeff Domansky's insight:
Outside the box thinking on the intersection of TV and social media.
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Scoop.it!
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Sesame Street’s move last week to partner with HBO came as a surprise to some, but it makes a lot of sense given the broad trends in today’s media industry. The new world of media prizes both high quality content and high quality technology. In fact, to thrive you really need both. And for that reason, Sesame Street Workshop made a smart move to bolster distribution and fill gaps in its business model. Public media has generally prioritized technology only to the extent necessary to distribute its content, which has been its primary emphasis. PBS, NPR, and others source funding from government, foundations, corporate sponsors, and audiences to develop independent, high-quality programming, free from overtly commercial treatment. But that’s not enough for today’s media market. The current environment requires serious investment not only in high quality content but also in innovative digital approaches to distribution....
Jeff Domansky's insight:
Neither content nor distribution is enough on its own. Learn what Sesame Street’s move to HBO says about the media business.
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Just what we need – the Netflix binge scale. ;-)