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Scoop.it!
In a survey spanning 100 TV series, Netflix found that, on average, subscribers spend about two hours a day binge watching the show in question. But some shows, in particular, entrance viewers and leave them wanting more—say, sci-fi thrillers like Orphan Black or horror dramas like The Walking Dead. Subtle, slow-moving dramas like Mad Men, however, are watched at a more leisurely pace, as are comedies like Unbreakable Kimmy Schmidt.... 
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Scoop.it!
In keeping with results from biometric and eye tracking data, 47% of consumers said they immediately skip or ignore a video ad on Facebook before watching it.
Jeff Domansky's insight:
TV still titillates. Very interesting study compares TV with social media advertising using biometric data.
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Just what we need – the Netflix binge scale. ;-)