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The Body Shop’s content strives to inform current customers about its history and raise awareness for the work they do. The majority of its global content marketing focuses on its corporate social responsibility programs and social good messaging.
Social media is key for the company, and YouTube is as an especially strong channel. One ongoing video series is tutorials for upcycling Body Shop packaging into creative, new items.
Another series details from where The Body Shop sources ingredients and packaging, like paper from the Himalayan Bansbari community, and tea tree oil from the foothills of Mount Kenya....
The Body Shop’s content marketing focuses on its corporate social responsibility programs and social good messaging for causes like ending animal testing.