Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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15-Second Films Taking Instagram By Storm

15-Second Films Taking Instagram By Storm | Public Relations & Social Marketing Insight | Scoop.it

Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.

Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....

Jeff Domansky's insight:

Fascinating storytelling and video production debuting on Instagram as "social cinema" starts to grow.

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Does Length Matter? It Does For Video: 2K12 Edition | Wistia

Does Length Matter? It Does For Video: 2K12 Edition | Wistia | Public Relations & Social Marketing Insight | Scoop.it

This graph tells us that shorter videos are better for getting people to watch the whole thing. After all, most business video is created to serve up a pre-packaged message, so the longer the video, the less people will watch. It's also noticeable that after a certain point the engagement average flattens out -- so there's not a major difference in engagement for a 4-minute versus a 10-minute video....

 

[When it comes to video, shorter is better. ~ Jeff]

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