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Marketers may find themselves faced with a timely dilemma: What to do when the leader of the free world calls out your brand—or even your CEO—by name in a tweet? A year ago, the mere suggestion of that would be preposterous. Today, that’s not something outside of the realm of possibility.
The question is: How political do brands need to get in 2017? While the retail world may be the current battleground between the White House and the private sector, consumer packaged goods, tech and business-to-business leaders could be next. This is a new day in American politics, and we are just one month into the Trump presidency. Brands must ask themselves, where do we take a stand, why and to what end? And if I do take a stand, what risk do I take on with angering possibly half of my consumers?
While there are perhaps no easy answers, and the rule book has yet to be written, there are a few suggestions:
In this hyper-politicized time, the best course of action for brands may be to stick to the course you are on and not respond.. Great debate, and IMHO you might have to prepare a response just in case.