From mobile.businessweek.com - July 23, 2013 9:01 AM

Which accounting software to install? What HR system to buy? TrustRadius recently raised $5 million to expand its site...To solve to that problem, Bhagat recently founded a new company, TrustRadius, to do for business software what websites such as Yelp, TripAdvisor, and Angie’s List have done for restaurants, travel, and home repair.


The idea is simple: Compile user reviews for 1,000 software products. The execution is a bit harder: Since the fate of a company—or at least, an employee’s career—might depend on choosing the right software, reviews have to inspire a lot of confidence.


To keep software salesmen from inflating their own products or bashing competitors, Austin-based TrustRadius requires reviewers to connect their accounts to a LinkedIn page and has a human read all reviews to gauge potential bias. Perhaps more important, it asks reviewers to answer a series of questions (sometimes as many as 40) that give context to their experience. That structured approach produces more nuanced reviews, Bhagat says....