Public Relations & Social Marketing Insight

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.

Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.

Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week.  Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....

Tumblr began rolling out a major update on Wednesday that makes it more appealing to serious writers.

While the blogging service remains hugely popular, with 420 million active users and 220 million blogs, many of its posts are only bits of text and media — abbreviated flotsam and jetsam — including celebrity quotes, animated GIFs, dog photos and so on.

But the latest Tumblr update cleans up its overall look, and introduces new tools, including a text editor that puts a heavy emphasis on writing. "Whatever you want to write — simple things, flashy things, handsome things, trashy things — now you can write the hell out of it," the company wrote in a post....

Tumblr is an awesome blogging platform where you can take inspiration from its great design ideas. This particular post is designed so as to provide you with the best 50 inspirational Tumblr blogs.We hope that our hard work will help you find what you have been looking for. Choose any of the following and innovate one of your own masterpieces....