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...Regardless of what happens to the newly acquired platform from an advertising and financial standpoint, Tumblr will surely place a priority on retaining its viability as a content channel through which brands can tell a story and connect with consumers.
That’s what Tumblr’s all about: It’s a place to showcase content, and a place to share it. It’s a virtual display case for creative types, and an ever-expanding catalogue of visual art. Tumblr’s users know good photos, animated GIFs, and blog posts when they see them, and won’t hesitate to broadcast your content far and wide — if you can master the platform to ensure your branded work is what they’re looking for....
Here are three pointers for producing successful content marketing results on Tumblr...