When Content Meets Community: Brands on Tumblr | Sparksheet | Public Relations & Social Marketing Insight | Scoop.it
Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community.

 

Nearly five-year-old Tumblr recently released its 2011 stats, and it’s looking like last year was the company’s best yet, with 900 percent global growth since 2010, mentions on both the Daily Show and Jeopardy and a ninth language (Polish) added to its repertoire.

 

With that kind of growth, it’s no surprise that an increasing number of brands are tapping into Tumblr’s uniquely engaged community....