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When the PBS website came under attack by hackers this weekend, the Newshour staff took to publishing its news transcripts and videos to Tumblr instead. A month earlier, a TV station in Tallahassee, Fla., posted videos and news on Facebook when technical difficulties disrupted its 11 p.m. newscast.
PBS Newshour is posting its stories on a Tumblr site.With so many publishing platforms and social networks available, there’s no reason for a news organization to go dark when its website is down. But it must have a good plan in advance.Here are the steps to take now to get ready....
Canadian newspaper The Globe and Mail was the first large media to use Tumblr when its primary site crashed. It worked well for the newspaper at the time. Here are 10 tips to plan for a future crisis communications channel...