Public Relations & Social Marketing Insight

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission. As the fastest-growing network of 2014, Tumblr and its 420 million users deserve a second look. (Note for your sales team: Tumblr users have higher median incomes than those of Pinterest or Twitter users.)

With that in mind, we consulted the Fortune 500 list to spotlight interesxxting ways major brands are engaging fans on the site. Consider how your brand might adopt one or more of these approaches as you read through the list...

Tumblr is extremely popular among a younger demographic and it has the youngest average user-base of all social media sites. Seventy percent of users fall between the ages of 16 and 34, making many of Tumblr’s users Millennials. Millennials are known for being a difficult demographic to capture the interest of.

Tumblr is a great way to target Millennials, however it may be a difficult platform to master if you are unfamiliar with it. Yahoo purchased the company last year and Yahoo chief Marissa Mayer projected that it is likely to make more than $100 million in 2015. “More than 260 of the world’s top brands have a Tumblr presence,” Mayer said...