Tumblr began rolling out a major update on Wednesday that makes it more appealing to serious writers.
While the blogging service remains hugely popular, with 420 million active users and 220 million blogs, many of its posts are only bits of text and media — abbreviated flotsam and jetsam — including celebrity quotes, animated GIFs, dog photos and so on.
But the latest Tumblr update cleans up its overall look, and introduces new tools, including a text editor that puts a heavy emphasis on writing. "Whatever you want to write — simple things, flashy things, handsome things, trashy things — now you can write the hell out of it," the company wrote in a post....
Tumblr is all about the user and what they are thinking. Tumblr doesn't try to persuade like Facebook, Twitter, etc; they try to invoke the users to be free. Here's another grand example of the platform tailoring itself to those who use it. Tumblr allows for short posts, long posts, medium-gigantically-tiny posts and so on. The kicker here is now they want to appeal to writers. The site mostly consists of small fragments that people wisp about through the platform, nothing of large content.
Though some like this, many want more. Because the site really tailors itself to the person utilizing it, they are now developing features better suited for large posts. Including fonts, organization tools and more, some of which resemble an existing "writing-based" site. Tumblr takes notice of trends or things that appear of interest to people. This is one of the many examples of how Tumblr shines with an individualist view.