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When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.
Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.
In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use them....
Want full access to a Twitter feature that’s been available to only a select few since making its debut? Now’s your chance – because Twitter Moments is finally available to any and all users! For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?...
Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count toward the platform's 140-character limit. Media attachments (images, GIFs, videos, polls, etc.) and quoted tweets will no longer reduce the count. The extra room for text will give users more flexibility in composing their messages. Twitter first announced plans to stop counting extras like photos, videos, and user polls toward the limit back in May, but gave no firm date on when the shift would occur. A Twitter spokesperson declined to comment when contacted by The Verge. The date comes from two sources familiar with the company's business, but plans for the rollout could change. Another new adjustment to the character limit is that usernames will no longer count when they're at the beginning of replies, giving users additional room for discussion. It's unclear whether all of these changes will occur simultaneously; certain content types may gradually stop counting against the character limit in stages. But the company will at least kick off the move next Monday....
Columnist Chris Kerns takes a deep dive into the profile descriptions for millions of Twitter users to bring you insight into why you need to look beyond just tweets to target your audience.
Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be.
But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their job, others an allegiance to a favorite sports team. By looking at profile descriptions for millions of Twitter users, we can see some interesting patterns emerge about how groups of people describe themselves....
Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.
In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik. The switch boosted the app from sixth place in Social Networking to first place within News, according to App Annie.
But why? Twitter didn’t immediately respond for comment, but the change is a quick way to boost its visibility within the App Store’s rankings and bring in new users.
Some of the main ways businesses use Twitter include: - Sharing information and content - Driving engagement for promotional activities - Interacting with consumers - Networking - Branding - Reputation management.
As you can see, most of these activities have to do with interactions. It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. Twitter thrives off communication. Keep that in mind as we continue with the rest of this guide and get into the nitty gritty of Twitter marketing.
It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. We’ll go over real Twitter marketing strategies that will help you be more successful, and the steps you need to take to market like the pros....
Over time, I have learned through careful, and not so careful, trial & error how to be relevant to my particular audience, and I am achieving better results because of it.
Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. With all these benefits, I have wondered, why do some of my fellow marketing and sales professionals still struggle to gain traction on such a promising channel?
Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. Here are four common mistakes they make when using Twitter and how to correct them:
Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to tweets that are relevant to them.
This brings us to the need for Twitter marketing, and how from generating ideas to promoting on Twitter for free or paid, there are numerous things you can do on Twitter alone to ensure that it fits well into your content strategy.
This guide will highlight Twitter as one of your vital tools in your content marketing strategy and ensure that more people engage with your content....
The simple-to-follow instructions in this post will work for self-hosted WordPress blogs (WordPress.org) and for Blogger blogs. If you are on the free version of WordPress (.com) sometimes they work but more often they don’t. After a lot of investigation I’ve learned this is because WordPress.com does not allow Javascript code in posts, so it deletes the word “script” when saving a post – and this breaks the code. I have tried several workarounds, but as yet have not been able to get anything to work consistently. (I will keep trying!)
Since social media is changing so often. It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.
In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.
In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers....
Researchers at Twitter went through more than 350 hashtags across eight US primetime reality shows from January-July last year to find what exactly makes a hashtag succeed.
According to the company, a few different types of hashtags are consistently picked up by viewers at a higher rate than normal when shown on screen, showing that certain formats have more pull than other when it comes to engaging audiences....
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In an age where millions of people document their lives online, it begs the question: what are the psychological reasons behind Twitter? Read more about the psychology of social media here.
Something cool happened when I was tweeting with my buddy Thomas Marzano.
Marzano added me to a list called “IFTTT Engaging Followers“.
But that’s not the cool part.
The cool part is I was added to the list automatically.
Marzano told me he created an “IFTTT recipe” that automatically adds users to the list when they mention Marzano on Twitter.
And he told me it’s super easy to do. So I did it and wrote this blog post on how!...
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Vine will not be an infinite loop.
It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.
"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....
The ability to create Twitter Moments is being rolled out to all users. Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely. The below video from Twitter explains a little more about how Moments work:...
Anyone paying attention to the technology world over the past few years can tell you that Elon Musk is… different. He thinks differently from most CEOs — most notably leveraging his fortune to build an electric car company that no one said would work, and two other companies at the same time. He talks differently from most CEOs, diving deep into theories on humanity and gushing about science fiction more than discussing balance sheets. But the best measure of how he’s different is how he acts, and there’s no better place to see that in action than on Twitter. On Twitter, Musk (@elonmusk) is an anomaly. He not only has more followers than his own car company (@TeslaMotors), but he also has more followers than @Ford, @Chevrolet and @Chrysler— combined. His personal account gets mentioned on Twitter more often than any American car company and sees more engagement than any of them. All without the help of ad budgets and teams of social media strategists. So what is Musk doing on social media that marketers can learn from? How has he continued to build a base of followers who hang on his every word? I mined his Twitter feed over the past year to find out and found three strategies from his social activity that we can all learn from....
When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure. Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like? Below is a list of 10 brands -- even those in seemingly "boring" industries -- that are consistently tweeting out great content. (And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.)....
Has Twitter’s killing of share counts on tweet buttons reduced people’s sharing activity?
By one measure, yes. Shareaholic reported today that it’s seeing 11.28 percent less sharing using the Twitter button on its network since Twitter turned off tweet count totals on Nov. 20.
The reduction is in the “share of voice,” the relative share of people using the Twitter button as opposed to buttons for Facebook, Pinterest, LinkedIn and other social networks’ social sharing buttons on the more than 300,000 sites that use Shareaholic’s social sharing plugin. In the 3 1/2 months before Nov. 20, Twitter had a 12.39 percent Shareaholic share of voice average; in the two weeks since, the average has dropped to 11 percent....
Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet?
We’ve been excited to test and experiment with answering that question by trying out headline ideas, power words,psychology, science, and more.
Now we’re happy to share the quantitative numbers—based on 1 million tweets from Buffer users—about what seems to drive the most clicks, retweets, and engagement on Twitter!...
For small businesses, Twitter presents a significant business opportunity to engage with customers — for brands and audiences to communicate directly and authentically. A 2014 report from Twitter and brand research firm DB5 found that:57% of respondents say that they’ve discovered a small business on Twitter
Respondents, on average, follow around 21 small businesses. 60% of surveyed users say that they have made a purchase from a small business after discovering the company on Twitter.
In this post, we’ll cover 5 critical techniques for making the most out of these valuable conversion opportunities. For 5 more, download this guide to 10 Experiments to Help Increase Value from Social Media...
Before I joined Buffer, I barely had a Twitter account.
It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.
Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.
Maybe you can relate to some?...
Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to the tweets that are relevant to them.
This brings us to the need for Twitter marketing, and how from generating ideas to promoting on Twitter for free or paid, there are numerous things that you could do on Twitter alone to ensure that it fits well into your content strategy.
This guide will highlight Twitter as one of your vital tools in your content marketing strategy and how to ensure that more people engage with your content to help you achieve your content marketing goals....
Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.
Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.
Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list. Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....
Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).
For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??
Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.
So where do you begin?
Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!
Do you have a tweet pinned at the top of your Twitter profile?
Do you know what that means?
Twitter lets you “Pin” a Tweet that stays at the top of your stream.
Then when people visit your profile they see that tweet first.It’s pretty useful!...
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Really useful guide and tips for creating Twitter moments.