Public Relations & Social Marketing Insight

This is one of the most common questions that brands ask. Data from a recent study conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform.

So what can you do to jumpstart a Twitter initiative using 140 characters or less? Social media marketing must include calls to action Calls to action (CTAs) are an essential part of inbound marketing. Their goal is to convert a user into a lead, and, later, into a customer. They are a way for you to entice your social media audience to focus on the action your want them to take....