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Juan Andres Muñoz was in his bedroom when he first tweeted news of Osama Bin Laden’s death to hundreds of thousands of followers of CNN’s Spanish language network, CNN en Español.“
I remember I was at home, and back at that time we didn’t have a lot of people working on social – I was doing a lot of the tweeting myself. I saw emails coming in, and everything indicated that it would be a big big story. As soon as it was confirmed by CNN, I tweeted immediately from the main CNN en Español account.“
I tweeted that from my room. It went all around the Spanish-speaking world, and ended up being one of the three biggest breaking news tweets on the event.”
That experience confirmed to Juan just how effective social media could be in spreading news and information....
News Whip talked to the Head of Social Media and Digital at CNN's Spanish language network about reaching readers effectively around the Spanish-speaking world. His advice to journalists is equally valuable for bloggers.