Public Relations & Social Marketing Insight

Last week we reported that Twitter client favourite TweetDeck was in trouble after failing to file company business accounts in September and December of last year. Because of the delay the company was fined a total of £750.

but

Well, things have taken a turn for the worse as Twitter have now been sent a letter by regulators warning of TweetDeck’s impending closure.

Here’s the skinny. TweetDeck Ltd is a UK company, and a subsidiary of US-based Twitter, Inc. TweetDeck has failed to file company accounts on multiple occasions (Twitter’s UK subsidiary was also late with its accounts) and, as such, has gotten itself into a lot of hot water. In a letter dated January 22, Companies House have written to Twitter CEO Dick Costolo and general counsel Alex Macgillivray stating: “The Registrar of Companies gives notice that, unless cause is shown to the contrary, at the expiration of 3 months from the above date the name of TweetDeck Ltd will be struck off the register and the company will be dissolved.”...

When I started to run my own business years ago, I never would have guessed that, come 2012, I would be expected to update the internet on my life in 140 characters or less.

Yet here I am, keeping as close an eye on my Twitter feed as I do on my iPhone and e-mail. In this digital age CEO’s are expected to tweet.

An excellent little article by e-marketer on research done by social branding firm BRANDFog tells us that 78% of people surveyed on topics related to businesses using social media felt that CEO participation leads to better communication, and 77% of respondents said they were either more likely or much more likely to buy a product from a company that uses social media to help define a company’s image....

Six days after Megan Fox joined Twitter, the actress pondered why she's using the service. What would you tell her is the purpose of Twitter?