Public Relations & Social Marketing Insight

With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort.

So what does the perfect post for each social network look like?

In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram....

Has Twitter’s killing of share counts on tweet buttons reduced people’s sharing activity?

By one measure, yes. Shareaholic reported today that it’s seeing 11.28 percent less sharing using the Twitter button on its network since Twitter turned off tweet count totals on Nov. 20.

The reduction is in the “share of voice,” the relative share of people using the Twitter button as opposed to buttons for Facebook, Pinterest, LinkedIn and other social networks’ social sharing buttons on the more than 300,000 sites that use Shareaholic’s social sharing plugin. In the 3 1/2 months before Nov. 20, Twitter had a 12.39 percent Shareaholic share of voice average; in the two weeks since, the average has dropped to 11 percent....

Over time, I have learned through careful, and not so careful, trial & error how to be relevant to my particular audience, and I am achieving better results because of it.

Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. With all these benefits, I have wondered, why do some of my fellow marketing and sales professionals still struggle to gain traction on such a promising channel?

Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. Here are four common mistakes they make when using Twitter and how to correct them:

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).

Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....

Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried to consolidate a list of ideas you can use for your Twitter posts....

Whether it’s a tweet in your stream or a search on Google. If they haven’t found you then you can’t start the engagement, the conversation or close a sale.

Simply Measured and Interbrand have just released a study on how the top 100 brands use Twitter. It reveals 8 insights on what works for them and how they are playing in the Twitter torrent....

Data has never been more important to marketers, which is why it is always all the more alarming when it's suggested that a platform is delivering false analytics.

Approximately 15% of Twitter accounts — some 48 million — are bots rather than people, according to new research from the University of Southern California and Indiana University.
While the research is troubling news for Twitter, which has struggled to elevate its user base in the face of growing competition; it is perhaps more frustrating for marketers who trusted the engagement data.

The report elaborates on the percentage of bots, by stating that complex bots could have shown up as humans in their model, "making even the 15% figure a conservative estimate."

Vine will not be an infinite loop.

It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.

"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."

How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....

Branded Twitter accounts can now have a direct way of reaching users thanks to the latest rollout that encourages a dialogue between the brand and user.

Twitter has launched a new ad product to entice users to directly engage with branded accounts. The feature is called Conversational Ads and combines the platform’s polls feature with custom hashtags.

Conversational ads can ask an either/or question to users, which allows them to respond with one click. The connection between parties is a custom hashtag....

Do you participate in Twitter chats?

Want to find the best chats for social media marketing?

Participating in Twitter chats is an excellent way to network without traveling, grow your following and display your authority.

In this article you’ll discover 25 Twitter chats for marketers.

It’s Twitter contest time! We have the must-see ideas and examples to get you inspired. Once you’ve checked out Twitter’s contest guidelines, and you’re ready to get creative, here’s seven Twitter contest ideas and examples to help you plan an excellent contest of your own.