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Scoop.it!
... What if instead of a score, you could visualize the impact a person, business or topic has in a social network? What if instead of using complicated listening tools, you could see in an instant who is talking about your company or its products and how you’re connected to them? What if you could tell who the major influencers or connectors are that everyone else is listening to? From what I’ve seen from the social network maps from NodeXL, this is all possible and a whole lot more....
Jeff Domansky's insight:
Truly impressive though it takes time to decipher your results... 
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If you follow a large amount of people on Twitter it can be hard to keep tabs of Tweets on important topics. Tweetdig lets you filter Twitter by topic, user and more... like me you follow a massive amount of people on Twitter it can be hard to keep tabs of Tweets on topics that you don’t want to miss. Twitter itself offers us lots of tools to help us mange our feeds, lists have become indispensable for me as have saved advanced searches. I use Hootsuite to manage my Twitter feed and this also gives me lots of options including search and list columns.
Tweetdig however does do something a little different with your searches, giving you an easy way to stay on top of news stories, users and more. By creating filters you can easily keep up with the latest news as it breaks. For example this morning there is lots of talk about the Superbowl last night both from a sports perspective and an advertising/social media perspective. If I want to keep tabs on this I can easily create a filter within Tweetdig....
Jeff Domansky's insight:
Interesting Twitter tool worth exploring for power users.
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As a large proponent of Twitter marketing for businesses, I say this with a slight bit of shame: I hate #FollowFriday. Not because I don’t like the concept or the positive nature (I love both), I feel like it’s become a painful chore that actually does nothing for the people I want to shine a light on.
There is a good chance that I’m alone on this but I wanted to bring it up because I’ve been wondering who feels the same way. Our article “The How & Why of #FollowFriday On Twitter” was one of the top 10 popular blogs on the site last year and although I stand by the best practices I outlined in it, I can’t help but wonder…how many #FollowFriday shout outs actually turn into something relevant for businesses?...
Jeff Domansky's insight:
Here's a useful discussion about twitter best practices, preferences and social media customs that sometimes need a second look.
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Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest.
The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.
I spoke with VaynerMedia founder Gary Vaynerchuk, and his firm urges their clients to test new things out. When he says test it out, he means it: "I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out"....
Jeff Domansky's insight:
Twitter's new Vine video app as marketers excited. It's a great experiment to, but I have to agree with some critics that these unpolished examples aren't memorable enough to be effective with me. I think there is bound to be some very creative executions but long-term, hard to say. What do you think?
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Scoop.it!
Are you looking to learn more about the social network Twitter? Lots of helpful guides exist, but we've rounded up the most popular Twitter video tutorials ever all right here for your viewing pleasure.
Jeff Domansky's insight:
These videos are an excellent resource for Twitter newbies, small business and as a refresher.
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Lessons learned from Oreo on how improvisation, combined with Big Data, can cut through the media clutter. While there will always be debate about which TV spots deliver the most ROI, one thing is certain: no matter how much you've planned ahead, and no matter how deeply integrated your campaign may be, there's no better (or cheaper) way to cut through the clutter than to improvise.
The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. Even the slightest misstep or off-color remark can go viral and forever damage a brand within minutes. But responding to events in real-time, as they unfold, and weaving your brand into the conversation in a way that entertains and supports your brand proposition, can be the most powerful marketing of all. Sunday's power outage provided the perfect surprise for brands to pounce on creatively.
Tide shrewdly tweeted, "We can't get your #blackout. But we can get your stains out." In a dig at their luxury car rival, Audi tweeted, "Sending some LEDs to the @MBUSA Superdome right now..." At Mondelēz International, our Oreo brand team and their agency partners sat together in a war room and came up with this gem, which has since been re-tweeted more than 15,000 times....
Jeff Domansky's insight:
Useful Twitter lessons from some of the big brands.
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If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way. The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice. With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were.
In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video. While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared.
As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd launch, when Twitter’s Dick Costello sent out a tweet of steak tartar. As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...
Jeff Domansky's insight:
Interesting analysis of Twitter's new Vine app.
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Lots can be said about Twitter. You can come across a ton of posts providing tips, tricks and different strategies to get you followers and retweets.
All of this however brings a ton of different misconceptions. And on Twitter there are lots of “traditionalists” so to say – people who never take their social media presence a step further and who simply follow the stereotypes.
Well in order to maximize your Twitter presence and get fresh traffic, sometimes you have to steer away from commonly adopted norms. Here are six truths about Twitter that you have to accept if you want to improve your productivity and results...
Jeff Domansky's insight:
Good set of basic social media/Twitter tips...
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