Public Relations & Social Marketing Insight

Welcome to Twitter's gradual disappearing act. Update: screenshots from an alpha test group show at-replies are indeed being phased out.

What will Twitter look like in a year? Two years? A lot less like itself.

At least that's the impression Vivian Schiller, head of news at Twitter, gave addressing the crowd two days ago at the Newspaper Association of America's mediaXchange conference in Denver. During her talk, Schiller called at-replies and hashtags "arcane" and hinted that Twitter might soon move them into the background of the service....