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For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?Let’s take a closer look!...
Jeff Domansky's insight:
Creating Twitter Moments used to be limited to a select few users, but now anyone can make them. Not sure how to get started? Here's what you need to know!
donhornsby's curator insight,
May 4, 2017 9:41 AM
Need a quick refresher on Twitter Moments? 
CCI VAL D'OISE's curator insight,
May 6, 2017 11:56 AM
Need a quick refresher on Twitter Moments?
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Social media offers businesses a great platform for improving their brand awareness, boosting their engagement, and getting more traffic, among other benefits. But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates.
And Twitter, in my experience, is one of the best platforms for finding leads. In this blog post, I’m going to share my best tips for how you can use Twitter to improve your conversions.
Jeff Domansky's insight:
In this blog post, Lilach Bullock shares her best tips for how you can use Twitter to improve your conversions. Are you doing all of these?
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Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building, social media management, content management and analytics, just to name a few. If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth....
Jeff Domansky's insight:
Five useful digital marketing tools you might find interesting.
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Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups. That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it. At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...
Jeff Domansky's insight:
Kevan Lee shares over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and other things you didn't know you needed!
Jeff Domansky's curator insight,
December 3, 2016 1:33 AM
Kevan Lee shares over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and other things you didn't know you needed! 
Jayme Soulati's curator insight,
December 7, 2016 8:06 AM
Excellent site: @Buffer. Impressed with its content, shares.
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The purge is happening. At least according to the universe of alt-right users on social media: Many of them claim that in recent days their Twitter accounts have been suspended and that their posts on Facebook are not being promoted or shared like they used to. It’s all part of a crackdown on "fake news" in the wake of reports that misleading reports shared on Facebook and Twitter helped influence the election.
To many, these efforts are an overdue attempt to maintain online civility. But to others it’s blatant censorship."Hateful and harassment are subjective terms.
"For those alt-right individuals and other social media refugees who feel that their views are suppressed, there’s a new social network that promises a digital space for completely free and unfettered communications. Gab, a platform that looks and feels like a combination of Twitter and Reddit, is meant to "put people first and promote people first," as it was described to me by its founder.
And this week, it’s been attracting thousands of users, many of them alt-righters exiled from Facebook and Twitter, though its founder insists that it aims to expand beyond that community and build a more diverse audience....
Jeff Domansky's insight:
A dispatch from the new censorship-defying social network in the wake of "the purge" of alt-right users on Facebook and Twitter this week. For better or for worse, some will need to monitor Gab.
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Want full access to a Twitter feature that’s been available to only a select few since making its debut?
Now’s your chance – because Twitter Moments is finally available to any and all users!
For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?...
Jeff Domansky's insight:
Creating Twitter Moments used to be limited to a select few users, but now anyone can make them. Not sure how to get started? Here's what you need to know!
Jeff Domansky's curator insight,
October 13, 2016 2:08 AM
Creating Twitter Moments used to be limited to a select few users, but now anyone can make them. Not sure how to get started? Here's what you need to know!
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Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count toward the platform's 140-character limit. Media attachments (images, GIFs, videos, polls, etc.) and quoted tweets will no longer reduce the count. The extra room for text will give users more flexibility in composing their messages. Twitter first announced plans to stop counting extras like photos, videos, and user polls toward the limit back in May, but gave no firm date on when the shift would occur. A Twitter spokesperson declined to comment when contacted by The Verge. The date comes from two sources familiar with the company's business, but plans for the rollout could change. Another new adjustment to the character limit is that usernames will no longer count when they're at the beginning of replies, giving users additional room for discussion. It's unclear whether all of these changes will occur simultaneously; certain content types may gradually stop counting against the character limit in stages. But the company will at least kick off the move next Monday....
Jeff Domansky's insight:
More filling - great news!
rodrick rajive lal's curator insight,
September 15, 2016 11:48 PM
Twitter's consideration of allowing longer tweets will be a development that everyone looks forward to!
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Twitter is continuing its evolution from a “microblog” to a multichannel online media platform with the addition of live streaming video, and Bloomberg Media is among the first big publishers to leverage the new capabilities. A new partnership is bringing Bloomberg TV programs to Twitter.Announced Tuesday, the deal will give Twitter users access to live streaming video versions of Bloomberg TV programming, including “Bloomberg West,” a technology program based in San Francisco and focused on the latest tech developments in Silicon Valley and around the world; “With All Due Respect,” in which veteran political journalists Mark Halperin and John Heilemann analyze the latest twists and turns of the current electoral contest; “What’d You Miss,” a daily roundup of market events hosted by veteran financial reporters Joe Weisenthal; and Bloomberg’s live coverage of the major markets. Bloomberg Media CEO Justin B. Smith stated: “By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners."...
Jeff Domansky's insight:
Bloomberg live streams programs signaling the evolution of Twitter into a full multimedia channel. Watch for rapid growth!
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Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages. For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way. While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics....
Jeff Domansky's insight:
The free, new Twitter tool lets brands track mentions and schedule tweets. Definitely worth checking out!
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In a sea of 6,000 tweets per second, how do you make yours stand out?
Till now, Twitter has claimed to register over 1.3 billion users, out of which 100 million users are active on the micro-blogging website every day. Among those users are your brand’s target audience. If you play your cards right, you can reap all the benefits of this massive social media platform.
But, Twitter can be tricky. You only get 140-characters and there is no edit button anywhere, which means your one mistake could reach millions in a second. That’s why it is important to play smart.
One way to do that is to maximise the impact of your tweet with data-driven design hacks — which we’ve covered in this article.
Another way is to post tactical content. To help increase your brand’s reach on Twitter, we have researched and curated some of the most successful Twitter case studies....
Jeff Domansky's insight:
Really practical Twitter social marketing tips. Recommended reading. 9/10
Karina Cobo Insuasti's curator insight,
April 2, 2016 5:17 PM
Muy prácticos Twitter consejos de marketing social. Lectura recomendada. 9/10
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Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.
Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....
Jeff Domansky's insight:
Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading! 9/10
Stéphanie Guillaume's curator insight,
March 3, 2016 5:37 AM
Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading! 9/10 
WikiBlinks's curator insight,
March 5, 2016 1:32 AM
Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading! 9/10 
Benoit Gourier's curator insight,
April 3, 2016 2:57 AM
Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading! 9/10
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Now, when Twitter shows you your engagement rate, they include all engagements: Link Clicks, Retweets, Favorites, and Replies. However, that figure can be misleading, as even a few engagements on a tweet that didn’t get many impressions can show a higher than average engagement rate. I like to focus on retweets, since these help you increase your overall reach. More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement. I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets based on my most shared tweets....
Jeff Domansky's insight:
Larry Kim shares five basic ways to accelerate your success on Twitter.
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So, Recode reported today that Twitter was tinkering around with the idea of expanding its 140 character limit to a number a bit higher….10,000 characters.
Jeff Domansky's insight:
I think Twitter hasn't thought through the implementation carefully enough as well as the potential negative impact on the speed and utility that makes Twitter the perfect tool that it is, as it is, now. If you think we have trouble filtering out crap now, stay tuned.
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The stats don’t lie – if you want to share better tweets, you need to think visually. Images score your tweets more clicks, favorites, and retweets, so it’s no surprise that 55% of all tweets sent by brands include them. But just like you get writer’s block when you’re trying to outline your next blog post, you might get creatively blocked when you’re trying to think of an image to attach to a tweet. Everybody gets a little stuck sometimes. Not sure what kind of visual would go best with your next tweet? One of these classics is sure to do the trick....
Jeff Domansky's insight:
Using these mega popular types of images on Twitter? You should be! Check out these examples from the pros and our favorite resources for making your own.
donhornsby's curator insight,
May 4, 2017 9:34 AM
Twitter is literally made for sharing soundbite-sized thoughts, making it just about the perfect venue for quotes. They’re super-shareable, which can help you reach tons of new fans in a short period of time, and since they so rarely become outdated, you can put together a list in one sitting and then share them in a trickle over time. Putting your quote of choice on an image makes it more noticeable (and, statistically, more shareable), it gives you the freedom of not adhering to the 140-character rule, and it allows you to add your own commentary. The image doesn’t even have to be particularly bold – all you really need is an attractive typeface, and you’re done.
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We took a close look to learn how these big names got it right. We fired up Talkwalker’s social listening tool and, using Interbrand for reference, chose 18 top brands from nine industries. To mix it up a bit, we added a couple of CEOs you may have heard of. We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers.
Below are some examples of what worked for these global giants on Twitter. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy....
Jeff Domansky's insight:
Learn how the best brands and CEOs use Twitter to execute successful, and personable, social media strategies.
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Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Yet, too many people have joined the community simply because they know they should be there, not because they’re strategic or focused. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn. To do this, I decided to go straight to the source, interviewing some well-known names with as many as hundreds of thousands of followers. Thanks to their insights and generosity, I put together a eight-step road map for developing your personal brand on Twitter. Check it out below....
Jeff Domansky's insight:
Wendy Marx shares an 8-step process for building a personal brand on Twitter, inspired by an impressive lineup of well-known experts.
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I’ve dedicated a great deal of time to understand how it works, what works best and how to utilize the power of Twitter. In my experience, Twitter is one of the best platforms to grow a following and converting them to subscribers and leads through lead magnets. The best part is that using these lead generation techniques doesn’t have to cost you a dime!...
Jeff Domansky's insight:
If you're marketing on Twitter, lead generation should be your goal. Here's how to create a powerful lead magnet to drive prospects into your sales funnel.
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Have you ever noticed how some people—such as celebrities or famous personalities—have a little blue checkmark next to their Twitter handle? That’s an indication that their profile is “verified” and of public interest.
Jeff Domansky's insight:
Ever wanted to have a Verified Twitter Account? Here's how to get one.
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The ability to create Twitter Moments is being rolled out to all users.
Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.
The below video from Twitter explains a little more about how Moments work:...
Jeff Domansky's insight:
Buffer shares all you need to create your own Moment on Twitter.
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To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success. First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy. After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied. Here are the top 10 Buffer tweets and the elements that made them great:...
Jeff Domansky's insight:
In this post Buffer tries to unravel one of social media's greatest mysteries: Figuring out the formula for Twitter's most successful tweets. Lots of lessons.
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Despite the prominent placement and size (the Twitter cover photo dimensions are 500 pixels tall by 1500 pixels wide), far too many companies are underutilizing this opportunity to express themselves. We think all they need is a little inspiration. To give you a better sense of what a Twitter header photo done right looks like, we've put together a list of some of the best examples from companies around the world. Check them out....
Jeff Domansky's insight:
Get inspired by these eye-catching Twitter cover photos from real brands, and get a free template to create your own.
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Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.
Jeff Domansky's insight:
This is an odd move by Twitter. I don't think it will help attract new users but rather confuse its loyal user base. It isn't just a news app although it's very good at that. In many respects, this move is guaranteed to push away the younger demographic.
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There are some great apps for creating images on Twitter.In fact, there are so many that it can be difficult to know which one you should choose. That’s why I put together this list of my five favorite apps for creating images on the go!...
Jeff Domansky's insight:
Very useful for creating visuals on the go.
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We've talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I'm going to assume you're familiar with the concept and we're going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers. (Most of these techniques can also be accomplished using other tools. But as you know, Hootsuite is my general social media management tool of choice, so that's what I'll be referencing here when appropriate.)...
Jeff Domansky's insight:
Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.
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What many Twitter users have found helpful is to dedicate a specific allotment of time in their schedule just to that particular network. Blocking off regular time throughout the day or in one segment of it can help make Twitter a habit - and a useful one, at that! If you have more time to spend on Twitter, awesome! But if not, don't worry - here's a quick and dirty guide on how you can build a Twitter account that offers value in 10 minutes a day. These aren't hard and fast rules - but they are tips that can help you as you start to build your own strategy. Let's dive in, shall we?...
Jeff Domansky's insight:
An effective and efficient framework that doesn't rely on automation. Provides for interaction, follower growth, and influencer outreach.
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