Twitter vs. Instagram: Best for Your Brand? | Sprout Social | Public Relations & Social Marketing Insight | Scoop.it

Fast forward to today and Twitter is still very popular, but the network is not as dominant as it used to be. One of the reasons Twitter has seen a slight decline is due to the most engaging social media app currently available, Instagram.


The Twitter vs. Instagram debate has been very interesting to say the least. We’ve seen some marketers and big brands start to shift away from heavily focusing on Twitter and put more effort toward Instagram.


Right now, Instagram is where consumers live. But does that mean you should jump ship and forget about Twitter too?


Not necessarily. We’ll break down some of the similarities and differences between the two social networks and help you get a clearer picture of which one is best for your brand....