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For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?Let’s take a closer look!...
Social media offers businesses a great platform for improving their brand awareness, boosting their engagement, and getting more traffic, among other benefits. But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates. And Twitter, in my experience, is one of the best platforms for finding leads. In this blog post, I’m going to share my best tips for how you can use Twitter to improve your conversions.
Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building, social media management, content management and analytics, just to name a few. If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth....
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups. That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it. At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...
Have you ever noticed how some people—such as celebrities or famous personalities—have a little blue checkmark next to their Twitter handle? That’s an indication that their profile is “verified” and of public interest.
If you want to get your own Twitter account verified, SurePayRoll has created an infographic to show you the necessary steps that need to be taken....
The ability to create Twitter Moments is being rolled out to all users. Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely. The below video from Twitter explains a little more about how Moments work:...
To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success. First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy. After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied. Here are the top 10 Buffer tweets and the elements that made them great:...
Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages. For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way. While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics....
In a sea of 6,000 tweets per second, how do you make yours stand out? Till now, Twitter has claimed to register over 1.3 billion users, out of which 100 million users are active on the micro-blogging website every day. Among those users are your brand’s target audience. If you play your cards right, you can reap all the benefits of this massive social media platform. But, Twitter can be tricky. You only get 140-characters and there is no edit button anywhere, which means your one mistake could reach millions in a second. That’s why it is important to play smart. One way to do that is to maximise the impact of your tweet with data-driven design hacks — which we’ve covered in this article. Another way is to post tactical content. To help increase your brand’s reach on Twitter, we have researched and curated some of the most successful Twitter case studies....
Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help. Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....
Now, when Twitter shows you your engagement rate, they include all engagements: Link Clicks, Retweets, Favorites, and Replies. However, that figure can be misleading, as even a few engagements on a tweet that didn’t get many impressions can show a higher than average engagement rate.
I like to focus on retweets, since these help you increase your overall reach. More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement. I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets based on my most shared tweets....
Content marketers are up against a lot when it comes to driving engagement on Twitter. An estimated 20 million profiles on the platform are thought to be fake (iMediaConnection), and only 23% of brand posts generate any reply at all, let alone one that is memorable to consumers.
Still, the platform for all its challenges presents significant opportunities for brands with 302 million active users, 80% of whom are active on mobile. Need more convincing? 58% of the top brands have over 100k followers on the platform, according to Adweek, and 34% of marketers report successfully generating leads using Twittercontent marketing.
So, how can you rise to the top of the Twitter game and engage your audiences? The answer lies in the tweets themselves. Here are the best formulas for driving engagement on Twitter....
Twitter is many a PR pro‘s best friend, in part for its lightning speed in breaking news and its way of facilitating quick, off-the-cuff conversations with journalists and other popular social media personalities.
The platform that’s nearly a decade old also is great at driving conversation for brands.
Here are five of our favorite Twitter campaigns that garnered great media coverage and social media sharing...
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The stats don’t lie – if you want to share better tweets, you need to think visually. Images score your tweets more clicks, favorites, and retweets, so it’s no surprise that 55% of all tweets sent by brands include them. But just like you get writer’s block when you’re trying to outline your next blog post, you might get creatively blocked when you’re trying to think of an image to attach to a tweet. Everybody gets a little stuck sometimes. Not sure what kind of visual would go best with your next tweet? One of these classics is sure to do the trick....
We took a close look to learn how these big names got it right. We fired up Talkwalker’s social listening tool and, using Interbrand for reference, chose 18 top brands from nine industries. To mix it up a bit, we added a couple of CEOs you may have heard of. We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers. Below are some examples of what worked for these global giants on Twitter. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy....
Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Yet, too many people have joined the community simply because they know they should be there, not because they’re strategic or focused. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn. To do this, I decided to go straight to the source, interviewing some well-known names with as many as hundreds of thousands of followers. Thanks to their insights and generosity, I put together a eight-step road map for developing your personal brand on Twitter. Check it out below....
I’ve dedicated a great deal of time to understand how it works, what works best and how to utilize the power of Twitter. In my experience, Twitter is one of the best platforms to grow a following and converting them to subscribers and leads through lead magnets. The best part is that using these lead generation techniques doesn’t have to cost you a dime!...
Want full access to a Twitter feature that’s been available to only a select few since making its debut? Now’s your chance – because Twitter Moments is finally available to any and all users! For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?...
Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count toward the platform's 140-character limit. Media attachments (images, GIFs, videos, polls, etc.) and quoted tweets will no longer reduce the count. The extra room for text will give users more flexibility in composing their messages. Twitter first announced plans to stop counting extras like photos, videos, and user polls toward the limit back in May, but gave no firm date on when the shift would occur. A Twitter spokesperson declined to comment when contacted by The Verge. The date comes from two sources familiar with the company's business, but plans for the rollout could change. Another new adjustment to the character limit is that usernames will no longer count when they're at the beginning of replies, giving users additional room for discussion. It's unclear whether all of these changes will occur simultaneously; certain content types may gradually stop counting against the character limit in stages. But the company will at least kick off the move next Monday....
Despite the prominent placement and size (the Twitter cover photo dimensions are 500 pixels tall by 1500 pixels wide), far too many companies are underutilizing this opportunity to express themselves. We think all they need is a little inspiration. To give you a better sense of what a Twitter header photo done right looks like, we've put together a list of some of the best examples from companies around the world. Check them out....
Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.
In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik. The switch boosted the app from sixth place in Social Networking to first place within News, according to App Annie.
But why? Twitter didn’t immediately respond for comment, but the change is a quick way to boost its visibility within the App Store’s rankings and bring in new users.
There are some great apps for creating images on Twitter.In fact, there are so many that it can be difficult to know which one you should choose. That’s why I put together this list of my five favorite apps for creating images on the go!...
We've talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I'm going to assume you're familiar with the concept and we're going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers.
(Most of these techniques can also be accomplished using other tools. But as you know, Hootsuite is my general social media management tool of choice, so that's what I'll be referencing here when appropriate.)...
So, Recode reported today that Twitter was tinkering around with the idea of expanding its 140 character limit to a number a bit higher….10,000 characters.
But what, you ask (and I’m glad you did), does 10,000 characters look like? Well, hey. Let’s find out.
Soooo, did you see the Warriors game last night? Crazy, right? It was nice to see Harrison Barnes back and the entire crowd cheered when he entered the game. Steph Curry is probably not human, because he shoots the ball from the parking lot and it swishes like butter. How many characters am I up to now? Lemme check, so hold on….
597....
You know the importance of social media and that you need to post regularly, but do you see a lot of interaction on your accounts?
If you don’t, you’re not alone. Many people take the time to stay active on their social media accounts but still don’t see much return on effort (ROE). That’s because many people don’t know the secret sauce it takes to increase interaction.
Today we’ll be looking at how to get more Twitter engagement. Twitter, after all, is an excellent B2B social media platform, second only to LinkedIn. So keep the following advice in mind to start seeing more likes, retweets and followers...
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