Public Relations & Social Marketing Insight

Twitter is continuing its evolution from a “microblog” to a multichannel online media platform with the addition of live streaming video, and Bloomberg Media is among the first big publishers to leverage the new capabilities.

A new partnership is bringing Bloomberg TV programs to Twitter.Announced Tuesday, the deal will give Twitter users access to live streaming video versions of Bloomberg TV programming, including “Bloomberg West,” a technology program based in San Francisco and focused on the latest tech developments in Silicon Valley and around the world; “With All Due Respect,” in which veteran political journalists Mark Halperin and John Heilemann analyze the latest twists and turns of the current electoral contest; “What’d You Miss,” a daily roundup of market events hosted by veteran financial reporters Joe Weisenthal; and Bloomberg’s live coverage of the major markets.

Bloomberg Media CEO Justin B. Smith stated: “By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners."...