Public Relations & Social Marketing Insight

News, ideas and pictures of dogs wearing sunglasses spread around the planet with unprecedented speed. I found that we enrich our online networks by finding, selecting, combining and contextualising content that will be of value to them.

In doing so, we build our own social brands.

But we have lives, too! – jobs, families and strange hobbies. Without a streamlined curation workflow it’d be impossible to fit everything in.

Here, I’ll describe the way I use free tools for personal content curation. The process has four stages – collection, storage, output, analysis.