Public Relations & Social Marketing Insight

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.

In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use them....

The first thing, if you’re not aware of what Moments is. Basically, the way Twitter describes it is it’s a wrap-up or a curated aspect of certain moments, or certain stories. I look at it as certain topics. You’ll see this at the top of your Twitter stream on the actual Twitter website and in various apps. It will be, I guess they call it a lightning bolt, so you click on the lightning bolt, and you’ll see a roundup of various stories, from tweets, to vines, to videos, to animated GIFs. Maybe it’s GIFs, I don’t know.

However you want to say that. To tweets, to a lot of different media aspects to a single story.It could be something that’s breaking in the news. It could be something as obscure as just talking about the Earth, and picture of the Earth.

From using it, that’s what I’ve seen. It’s really a mash-up of a bunch of different topics. Right now, it’s curated by humans, or at least a big aspect of it is curated by humans, by some of the Twitter team itself. They’ve actually hired a, I believe, a series of reporters that have a pretty good background on actually reporting on stories....