Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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8 Ways to Use Vine For Business – Even B2B! | Business 2 Community

8 Ways to Use Vine For Business – Even B2B! | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 27, 2013 11:03 AM

Just about the time a client becomes proficient using Facebook and LinkedIn, another new social media platform comes along to complicate things. Pheed, Snapchat, the new and improved MySpace, Thumb…not every platform is right for every business, and a few are a guaranteed waste of time for some.

 

So what about Vine? Vine is an application from the makers of Twitter that allows you to create 6-second looping video using your iPhone or iPad, and share using Twitter and/or Facebook. You don’t need any editing skill to put something together – just your iPhone or iPad and your thumb (your digit acts as the camera’s start/stop tool). Posting to social media is easy, too, and explained below. We think this latest entry into the social media universe is both viable and valuable to business, if used properly...

Jeff Domansky's insight:

it's time to take another look at Twitter's Vine for video marketing. These eight tips will be very helpful in getting you started.

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How to Plan Your Vine Videos for Content Marketing Success

How to Plan Your Vine Videos for Content Marketing Success | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - March 12, 2013 9:16 AM

By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos.

 

When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan. Or, since Twitter is a micro-blogging platform, let’s say Vine is a micro-storytelling app and you actually just need a micro-plan.

 

Download a free copy of a printable Vine micro-planning tool, check out the whiteboard video below, or read the transcription to start planning right away....

Jeff Domansky's insight:

Learn how to create a plan for your Vine videos so you can make the most out of this new real-time storytelling and marketing platform.

 

One other thought: go really easy on the "marketing" and the size the visuals and storytelling. You may be surprised by the great results at response.

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10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal

10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginejournal.com - March 14, 2013 1:35 AM

There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also incredibly easy. Create a quick 6 second video, integrate it into your Twitter feed and make your tweets even more interesting. With a few creative yet simple ideas, you can make Vine an effective tool in your social media strategy. Read these 10 excellent tips and get inspired by several videos shown as best practice examples...

Jeff Domansky's insight:

These 10 tips will get you excited and on the path to video success with Vine. Plus several great examples. Recommended reading!

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Jeff Domansky's comment, March 14, 2013 1:04 PM
Absolutely agree Alison. Video and visuals are essential.
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Is This The World’s First Vine Press Release? | PRNewser

Is This The World’s First Vine Press Release? | PRNewser | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - March 2, 2013 12:32 PM

Today we may have witnessed a first: a press release delivered via 6-second Vine mini-video. The makers of Sonar, a “social discovery app” that allows users to find others by geographical proximity (which Mediabistro profiled in this Elevator Pitch video), just received a big investment from Microsoft‘s Bing Fund–and they chose a unique way of letting the world know about it....

Jeff Domansky's insight:

Worthy experiment but maybe too little information?

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