Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over

Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over | Public Relations & Social Marketing Insight | Scoop.it
From readwrite.com - June 29, 2013 10:57 AM

Vine's microvideos have rapidly waned in popularity following the debut of Instagram's competing service. But don't count it out yet. The competition continues...


The Twitter-owned microvideo service Vine has had better days. Earlier, Marketing Land revealed that user sharing of six-second Vine videos plummeted after Instagram debuted a competing service last week. But Vine isn't Internet roadkill quite yet. Marketing Land conjured data from Twitter-metric firm Topsy, comparing how many times people shared instagram.com links on Twitter against the frequency of vine.co links.


Its most stunning revelation: Sharing of Vine videos dropped by almost 40% on June 20, the day Instagram launched its video service. So far, there's no turnaround in sight....

Jeff Domansky's insight:

Each of the new video services have advantages and slightly different features. Smart marketers might try to use both as they have different audiences and demographics.

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Katie Wight's curator insight, July 8, 2013 6:03 PM

Do you use Instagram or Vine for video?
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Seven tips to help create awesome Vines | Econsultancy

Seven tips to help create awesome Vines | Econsultancy | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - May 15, 2013 2:48 AM

Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos. It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined.

 

We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform. As with any new technology it’s good to keep experimenting and work out how it can benefit your brand, but there are a few guiding principles that it’s worth considering....

Jeff Domansky's insight:

Interesting research that shows the accelerating use and success of Vine in social marketing. Not to mention some best practices worth following.

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MTD's curator insight, May 15, 2013 5:21 AM

Do you use Vine? If you do, here's some neat insight on making them (a) useful, (b) acted on and (c) not irritating. 
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10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal

10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginejournal.com - March 14, 2013 1:35 AM

There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also incredibly easy. Create a quick 6 second video, integrate it into your Twitter feed and make your tweets even more interesting. With a few creative yet simple ideas, you can make Vine an effective tool in your social media strategy. Read these 10 excellent tips and get inspired by several videos shown as best practice examples...

Jeff Domansky's insight:

These 10 tips will get you excited and on the path to video success with Vine. Plus several great examples. Recommended reading!

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Jeff Domansky's comment, March 14, 2013 1:04 PM
Absolutely agree Alison. Video and visuals are essential.
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The value of Vine to the disinterested

The value of Vine to the disinterested | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - May 24, 2013 3:08 AM
I confess, there are plenty of things that make Twitter's six second video service, Vine seem to be utterly dismissible. But that just may be its paradoxical strength, after all... Vine is the shallow end of a bigger movement There are three big changes (call them macrotrends if you like) that Vine and other services are driving. Good online experiences contain fewer words and richer content Christopher Baily, Chief Creative Officer for Burberry, says his fashion line is more a content and media company than a design firm. He is describing how content increasingly creates the context for consumer experiences....
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8 Ways to Use Vine For Business – Even B2B! | Business 2 Community

8 Ways to Use Vine For Business – Even B2B! | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 27, 2013 11:03 AM

Just about the time a client becomes proficient using Facebook and LinkedIn, another new social media platform comes along to complicate things. Pheed, Snapchat, the new and improved MySpace, Thumb…not every platform is right for every business, and a few are a guaranteed waste of time for some.

 

So what about Vine? Vine is an application from the makers of Twitter that allows you to create 6-second looping video using your iPhone or iPad, and share using Twitter and/or Facebook. You don’t need any editing skill to put something together – just your iPhone or iPad and your thumb (your digit acts as the camera’s start/stop tool). Posting to social media is easy, too, and explained below. We think this latest entry into the social media universe is both viable and valuable to business, if used properly...

Jeff Domansky's insight:

it's time to take another look at Twitter's Vine for video marketing. These eight tips will be very helpful in getting you started.

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Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch

Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it
From techcrunch.com - January 28, 2013 4:09 PM

Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest.

 

The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.

 

I spoke with VaynerMedia founder Gary Vaynerchuk, and his firm urges their clients to test new things out. When he says test it out, he means it:

"I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out"....

Jeff Domansky's insight:

Twitter's new Vine video app as marketers excited. It's a great experiment to, but I have to agree with some critics that these unpolished examples aren't memorable enough to be effective with me. I think there is bound to be some very creative executions but long-term, hard to say. What do you think?

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