Public Relations & Social Marketing Insight

The next shiny new thing in social media isn't necessarily a slam dunk.... Looking at Vine, there are some trends indicating that the Twitter-owned product has established itself as a worthwhile endeavor for communicators.

 

Unruly recently conducted a study using 10 million Vine submissions as its data set and determined the following:

- An average of 5 Tweets per second contain a Vine link.

- 4% of the top 100 tracked Vines is branded content.

- Weekends are the most popular time to share Vines.

- According to Unruly co-founder, Matt Cook, vines that evoke emotional response are shared most frequently.

 

On the flip side, Facebook has demonstrated how a new social-media product can land with a veritable thud. The company’s Home app has been described as a “flop,” and many are describing the smartphone home screen app as “too intrusive” and “pushy.”... 

... I’m tentatively excited for Vine’s potentially transformative powers. Its six-second looping films will expand Twitter’s abilities as a broadcast network while arming journalists with greater storytelling firepower in the digital form. Its advantages are already obvious, and they will become only more so if the tool is integrated natively into Twitter’s website and apps, thereby nixing the need to use a separate piece of software. Of course, it is early days for the technology, which is still a long way from confirming its worth, but with Twitter’s distributive power behind it, Vine has a shot at becoming important. Consider the following points....

There always seems to be some hot, new social network on the block, gaining popularity among consumers and media. With each, marketers ask how the platform will benefit their businesses — and whether they should even be on it at all?

 

When brands create presences on new social platforms, what’s important isn’t registering an account, but rather, the innovative ways they choose to use the tools. Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them....