Public Relations & Social Marketing Insight

With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort.

So what does the perfect post for each social network look like?

In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram....

The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.

Twitter users can now tweet videos up to 140 seconds long, matching the same amount of characters users can post in a single tweet.

Not only can you post videos over 2 minutes, Twitter will also be making it easier to find more videos to watch with a new viewing mode....

Branded Twitter accounts can now have a direct way of reaching users thanks to the latest rollout that encourages a dialogue between the brand and user.

Twitter has launched a new ad product to entice users to directly engage with branded accounts. The feature is called Conversational Ads and combines the platform’s polls feature with custom hashtags.

Conversational ads can ask an either/or question to users, which allows them to respond with one click. The connection between parties is a custom hashtag....

According to Gartner’s 2014 CMO Spend Survey, social marketing is 11% of the 2014 digital marketing budget and is expected to grow to 13% in 2015. Marketers are under great pressure to use digital marketing, including social marketing, to drive business results. Capturing part of the paid advertising budget — at 12.6% of the budget, growing at 15% — allocation of paid media funds toward social advertising could help increase social marketing impact.

So how can you make good use of that budget in your social media strategy, and what Twitter marketing tools should you be using to enhance it? Here are some ways that you can do just that and ensure that you end 2015 on a high!...

Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets.

Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced card, either online or in a retail store.

This brings some obvious benefits for retailers, who have long struggled to link digital marketing with retail sales....

An impressive 93% of marketers use social media within their business, and rightly so. With so much potential to build your brand and develop a large following of prospects, it makes me wonder how the other 7% are attracting business.

If you are in the 93% then I’m sure you have a focused strategy for both Twitter and Facebook — after all, these are the two social giants. But which one is more successful for business growth? Does it depend on the type of business you own? Take a look at the stats to compare…..

The gap between how many people use Facebook compared to Twitter is quite surprising, but does this mean you should spend more focus on Facebook? Well that would really depend on who your audience is. If you focus on just one site ahead of the other, you could be missing out on some serious marketing potential....

I’ve dedicated a great deal of time to understand how it works, what works best and how to utilize the power of Twitter.

In my experience, Twitter is one of the best platforms to grow a following and converting them to subscribers and leads through lead magnets. The best part is that using these lead generation techniques doesn’t have to cost you a dime!...

Whether it’s a tweet in your stream or a search on Google. If they haven’t found you then you can’t start the engagement, the conversation or close a sale.

Simply Measured and Interbrand have just released a study on how the top 100 brands use Twitter. It reveals 8 insights on what works for them and how they are playing in the Twitter torrent....