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At some point you’ve probably asked, “What’s the best way to engage my Twitter audience?” or “How often should I tweet?” The answers to these (and many other) questions can be found in your Twitter data. The problem is, extracting these insights can be a pretty daunting task for any marketer.
In this 50-page eBook, we'll give you everything you need, including:
A complete glossary of Twitter metrics and what they *really* mean
How to fully analyze your – and your competitors' – activity on Twitter
Tools that will help you conduct the analysis yourself...
Simply Measured produced this excellent 50-page guide to Twitter metrics. You can get it free and it's worth reading if you want to learn the basics of Twitter metrics and measurement. It's also a good example of content marketing by Simply Measured.