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Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights into just how immersed consumers have become in all things Donald. "Audiences are tuning in more, but polarization means you’re seeing a lot of negative reactions to political statements,” noted Moses Velasco, chief product evangelist at the Prague, Czech Republic-based tech agency. Despite the raw, public discourse, media brands have undoubtedly benefitted: CNN, Fox News and MSNBC saw double-digit TV ratings gains in May, while subscriptions for The Washington Post and The New York Times have jumped considerably. Here, Socialbakers’ statistics spotlight the impact of Trump’s Twitter. (And if you keep scrolling past the infographic, you will see a video with SocialBakers founder Jan Rezab analyzing the data.)...
Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....
We last published Twitter publisher rankings in March, so were interested to see how things may have changed in the intervening months.
The Twitter rankings were well-known for being fairly stable – a set basket of publishers came in every month, with few disruptors in the top 25, and there was little swapping of positions.
Returning to the data two months later, many familiar names still make up the top of the table, but there’s a bit more variety.
Here were the top ten, based on tweets of content published in May alone...
In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically....
By leveraging Twitter, start-ups can monitor online conversations that 255 million consumers worldwide are having and understand their preferences and tastes better. Specifically, they can listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire. This marketing research approach can help start-ups discover new business opportunities and unravel overlooked problems.
To help start-ups take advantage of Twitter for effective marketing research, here are three techniques and complementary tools you should use...
Whether it's the growth of mobile, the shifting user base of Twitter, or something else, those sharing buttons appear to be generating a shrinking share of tweets linking to news stories.
....So what does this all mean if you run a news site? If you really hate Tweet Buttons, it’s getting easier to justify getting rid of them.
If you’re a designer, you might have an aesthetic complaint that those knobby little roundrects ruin your clean design or distract the eye from your content. If you’re a web developer, you probably don’t like the fact that Tweet Buttons (and Facebook Like buttons, and basically all sharing buttons) slow your page load and leave you reliant on another third-party service. And if you’re a privacy advocate, you probably don’t like that those buttons let Twitter learn about what sites you’re visiting
Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....
Introducing The New vs. App for Instant Twitter Sentiment AnalysisHow the vs. app worksIt’s easy to get started, simply by coming up with two topics of interest. After you enter two topics to compare, vs. searches the latest, freshest tweets available mentioning those topics. Each of the two topics gets a vs. score like you see above.The score can fall in the positive or in the negative or right in the middle, which is zero.The topic with the higher score wins the favor-ability challenge!...
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Data has never been more important to marketers, which is why it is always all the more alarming when it's suggested that a platform is delivering false analytics.
Approximately 15% of Twitter accounts — some 48 million — are bots rather than people, according to new research from the University of Southern California and Indiana University.
While the research is troubling news for Twitter, which has struggled to elevate its user base in the face of growing competition; it is perhaps more frustrating for marketers who trusted the engagement data.
The report elaborates on the percentage of bots, by stating that complex bots could have shown up as humans in their model, "making even the 15% figure a conservative estimate."
About half of the Twitter users in our sample ever tweeted about news, defined here (and in our recent social media work) as information about events and issues beyond just your friends and family. Users in the sample were more likely to send an original post than a retweet when tweeting in general, but when posting about news, the opposite was true. And while news media accounts made up a relatively small proportion of the accounts a Twitter user in our sample followed, tweets from this type of account made up a significant portion of a user’s feed. Our findings are summarized in the infographic below....
Twitter’s study found that direct response ads with either a hashtag or an @-mention performed the worst. According to the study, a tweet that doesn’t include a # or @ mention will generate 23% more clicks.
Anne Mercogliano, head of SMB marketing at Twitter, suggests that other clickable parts of a tweet are distracting users from what you’re really trying to get them to do. Mercogliano goes on to explain that, despite the results of the study, marketers should not try to avoid using hashtags altogether: “If you’re trying to join a conversation, you should absolutely use a hashtag… But for driving for a specific click that you’re looking for off Twitter, the less noise that you put in between [the better].”...
What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.
Key takeaways
- The types of content you tweet have significant impacts on attracting and keeping followers.
- Hashtags probably aren't dead.
- Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.
- Just as it does with Rand, your account will likely have individualized factors that move the needle for you.
- You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.
- Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.
...But the more I look at the list above, the more I see that even at this most mass-market level (which is still small relative to Facebook or YouTube), Twitter is for obsessives. Twitter is for obsessives. Teenage fans, though they might not be Web developers or social media marketers, define obsessive when it comes to learning and talking about the idols they worship. Bieber fever, anyone?
Maybe Twitter is made for obsessives, but the content of their obsessions doesn't matter. Maybe instead of casting itself as a simple, fun, easy tool, Twitter should bow to the pressures of its own tool and rebrand for the hardcore experience. Here's the new, more accurate tagline: Twitter: Find Your Obsession....
Are brands finally getting the Twitter picture? The big ones are, at least. Every year Brandwatch analyzes how over 250 leading brands are using Twitter. This includes everything from the platforms they use to their levels of engagement. This year, the report showed almost full adoption of Twitter among the businesses that were analyzed. In 2013, brands have tweeted at least 30 times a week on average, four times the 2012 average. This is a positive especially when paired with the news that 60% of brands are using Twitter for both broadcasting and engagement purposes. Businesses are beginning to understand that Twitter is a two-way channel, to be used for more than advertising and marketing (for brands that are good at engagement, check out @ESPN, @PlayStation and @Disney). Top brands are increasingly using social media within customer service, HR, and sales....
One of my favorite topics to research is ReTweeting. I have several very large (millions and hundreds of millions of rows) datasets that I use to do my analysis. The results of my research with these databases are best practices, generated across many industries, timezones, account types and languages. This data is a great starting point for your experimentation.
The best data is always your data.
So I created a free tool, ReTweetLab that allows you to do the same kind of analysis that I conduct on my large datasets on your account (or any other Twitter account you want).
How are brands using Twitter to drive sales?
Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going....
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Here’s a detailed look inside 783,000 tweets worldwide and the Trump effect.