Public Relations & Social Marketing Insight

About half of the Twitter users in our sample ever tweeted about news, defined here (and in our recent social media work) as information about events and issues beyond just your friends and family. Users in the sample were more likely to send an original post than a retweet when tweeting in general, but when posting about news, the opposite was true. And while news media accounts made up a relatively small proportion of the accounts a Twitter user in our sample followed, tweets from this type of account made up a significant portion of a user’s feed. Our findings are summarized in the infographic below....