Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales

Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales | Public Relations & Social Marketing Insight | Scoop.it

Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....

Jeff Domansky's insight:

Once in awhile an incredible post comes along. Ash Read takes a look at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Essential reading! 10/10

Infinity Local's curator insight, November 4, 2015 9:09 AM

Advanced Twitter Search is a power tool made for research and real-time tracking. This article lists the benefits it can do for you.

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Tweets Without Hashtags or Mentions Get More Clicks

Tweets Without Hashtags or Mentions Get More Clicks | Public Relations & Social Marketing Insight | Scoop.it

Twitter’s study found that direct response ads with either a hashtag or an @-mention performed the worst. According to the study, a tweet that doesn’t include a # or @ mention will generate 23% more clicks.


Anne Mercogliano, head of SMB marketing at Twitter, suggests that other clickable parts of a tweet are distracting users from what you’re really trying to get them to do. Mercogliano goes on to explain that, despite the results of the study, marketers should not try to avoid using hashtags altogether:

“If you’re trying to join a conversation, you should absolutely use a hashtag… But for driving for a specific click that you’re looking for off Twitter, the less noise that you put in between [the better].”...

Jeff Domansky's insight:

Say what? Want the links in your tweets to get more clicks? A new study suggests you should avoid using hashtags or mentions.

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3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media Today

3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
By leveraging Twitter, start-ups can monitor online conversations that 255 million consumers worldwide are having and understand their preferences and tastes better. Specifically, they can listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire. This marketing research approach can help start-ups discover new business opportunities and unravel overlooked problems.


To help start-ups take advantage of Twitter for effective marketing research, here are three techniques and complementary tools you should use...

Jeff Domansky's insight:

Here are a set of useful fundamental market research tips using Twitter. Good read and great reminders for all levels of marketing.

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How Marketers Use Twitter - Heidi Cohen

How Marketers Use Twitter - Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it

Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....

Jeff Domansky's insight:

Want to understand & reach marketers on Twitter? Here's what they're doing, using and sharing...

Ali Anani's curator insight, August 26, 2013 6:12 AM

twitter is finding diversified applications

Benjamin Ivarsson's curator insight, March 28, 2014 12:55 PM

Statistics were never my strong point, but these graphs sure makes an impact.

Brianne Mellon's curator insight, May 6, 2014 1:26 PM

2013 Twitter research includes charts and top media/marketing sources on Twitter. Social media users are finding ways to maximize content distribution. 

 

What I took away from this article:

- Roughly four out five marketers tweet using the Twitter website or tweet buttons

- 80% of the content shared on Twitter by marketers is media; 45% is mainstream media and 35% is industry specific media

 

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The Biggest Twitter Publishers Of May 2015 | The Whip

The Biggest Twitter Publishers Of May 2015 | The Whip | Public Relations & Social Marketing Insight | Scoop.it

We last published Twitter publisher rankings in March, so were interested to see how things may have changed in the intervening months.

The Twitter rankings were well-known for being fairly stable – a set basket of publishers came in every month, with few disruptors in the top 25, and there was little swapping of positions.

Returning to the data two months later, many familiar names still make up the top of the table, but there’s a bit more variety.

Here were the top ten, based on tweets of content published in May alone...

Jeff Domansky's insight:

Big media dominating Twitter.

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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) | Public Relations & Social Marketing Insight | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.


Key takeaways


  • The types of content you tweet have significant impacts on attracting and keeping followers.
  • Hashtags probably aren't dead.
  • Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.
  • Just as it does with Rand, your account will likely have individualized factors that move the needle for you.
  • You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.
  • Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.
Jeff Domansky's insight:

Pete Bray offers a fascinating analysis of what impacts Twitter follower increases and losses.

mircoooo's curator insight, September 2, 2014 1:45 PM

Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.

 

Benjamin Labarthe-Piol's curator insight, September 3, 2014 11:33 AM

Insightful

Martin (Marty) Smith's curator insight, September 4, 2014 10:31 PM

Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.





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What the Most Retweeted Tweets of All Time Say About Twitter

What the Most Retweeted Tweets of All Time Say About Twitter | Public Relations & Social Marketing Insight | Scoop.it

...But the more I look at the list above, the more I see that even at this most mass-market level (which is still small relative to Facebook or YouTube), Twitter is for obsessives. Twitter is for obsessives. Teenage fans, though they might not be Web developers or social media marketers, define obsessive when it comes to learning and talking about the idols they worship. Bieber fever, anyone?


Maybe Twitter is made for obsessives, but the content of their obsessions doesn't matter. Maybe instead of casting itself as a simple, fun, easy tool, Twitter should bow to the pressures of its own tool and rebrand for the hardcore experience. Here's the new, more accurate tagline: Twitter: Find Your Obsession....

Jeff Domansky's insight:

Twitter retweets represent the mass-market experience of the social network. So what can we find from the most retweeted tweets of all time? Okay, okay, it says we're obsessed. But communicators and content marketers know the true value of the instant news, marketing and information channel.

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