Public Relations & Social Marketing Insight

Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights into just how immersed consumers have become in all things Donald.

"Audiences are tuning in more, but polarization means you’re seeing a lot of negative reactions to political statements,” noted Moses Velasco, chief product evangelist at the Prague, Czech Republic-based tech agency.

Despite the raw, public discourse, media brands have undoubtedly benefitted: CNN, Fox News and MSNBC saw double-digit TV ratings gains in May, while subscriptions for The Washington Post and The New York Times have jumped considerably.

Here, Socialbakers’ statistics spotlight the impact of Trump’s Twitter. (And if you keep scrolling past the infographic, you will see a video with SocialBakers founder Jan Rezab analyzing the data.)...