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"Sometimes it takes the little guy to figure out how to make something like Vine pay." When Vine, Twitter's six-second video sharing platform, first came out in January, brands fell over themselves to embrace the new medium.
Red Vines probably got the most capital out of its initial #Vineception video. (It has only posted six videos in the 74 days since.) But four months later, Vine is the number one free app in the U.S. App Store and not showing any signs of slowing down. And while brands have had fun on the sharing tool, it looks like a small peanut butter company is one that's actually going to make it profitable....
Sometimes the agile, small companies can get there much faster with the help of technology. Vine, like Twitter, is one of those technologies that levels the playing field regardless of the size of your business.