Public Relations & Social Marketing Insight

Twitter promotes real-time engagement and interaction and is wonderful for connections and relationships for business owners.

Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust, increases social proof and builds credibility.

Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry.

So, how can you use Twitter to strategically grow your business?

Below are great tips on how to effectively use Twitter to boost your business....

Twitter users consume news more heavily than any other social media users, according to a recent study by theAmerican Press Institute, Twitter and DB5. Nearly 9 in 10 Twitter users in the study (86%) say they use Twitter for news.

So, why are these Twitter followers so different than those on other social networks? And how do those who engage primarily in the news on Twitter react to advertising, branding and promoted Tweets?

The study, which surveyed 4,713 people online, aims to answer those questions and more. Here are some useful stats about how Twitter is used for news and key takeaways that can help you publish more effectively on Twitter:...