Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter In 2015: The Story For Marketers So Far... - SocialBro

Twitter In 2015: The Story For Marketers So Far... - SocialBro | Public Relations & Social Marketing Insight | Scoop.it
From www.socialbro.com - June 17, 2015 11:34 PM
Social media spending has been growing at a steady pace, and will continue in that fashion. It currently accounts for 9.9 per cent of marketing budgets, and is expected to rise to 22.4 per cent in the next five years.


To help build a picture of what has been working well for brands this year, we spoke to a mixture of top digital professionals from across the globe to see what they feel the important tactics and developments on Twitter in 2015 have been.


We also wanted to know what the top social marketers were considering in the near future, and what developments on Twitter they were keen to experiment with. Read on to get an exclusive insight on how the rest of 2015 may play out for major brands marketing on Twitter...

Jeff Domansky's insight:

Valuable insight into how marketers are using and planning to use Twitter in the future.

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Behind the Scenes: How I Post on Social Media | LinkedIn

Behind the Scenes: How I Post on Social Media | LinkedIn | Public Relations & Social Marketing Insight | Scoop.it
From www.linkedin.com - September 26, 2014 8:52 PM

...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!

NPR earns the right to promote its need for money, and this is a beautiful and enviable scheme. My adaptation of the NPR Model is to provide good content that people would not have found, or would have found at great effort, without me. By doing so, I earn the right to sporadically promote Canva, my books, or anything else that I please....

Jeff Domansky's insight:

Guy Kawasaki shares his social media strategy and it's one worth considering:

"Following me on social media means that you are drinking from a fire hose. I subscribe to the “more is more” philosophy of social-media—meaning that I share approximately ten to fifty posts everyday to provide a constant flow of information, analysis, education, and assistance to my followers."

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The Biggest Twitter Publishers of May 2014

The Biggest Twitter Publishers of May 2014 | Public Relations & Social Marketing Insight | Scoop.it
From blog.newswhip.com - June 24, 2014 11:16 PM

In May, the BBC’s flagship Twitter news account, @BBCBreaking,  passed the 10m follower mark. What better way to celebrate the feat than to break records by passing the 3m monthly tweets barrier for the first time?


There was gradual growth for most top publishers across the board. As predicted last month, The New York Times became the first publisher to join the BBC with over 2m monthly tweets of new content. Coupled with the BBC’s new record, could this mean that publishers at the top of the table are starting to pull away from the others, à la BuzzFeed and the Huffington Post on Facebook?


After the end of their enormously popular ‘People of the Year’ posts in April,Time dropped well back down the charts. Sports site Bleacher Report entered the top ten, while the LA Times also had a good month, climbing from 421,000 tweets to 582,000....

Jeff Domansky's insight:

Steady growth for many publishers on Twitter, with the New York Times becoming the second site globally to break the 2m monthly tweets mark

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Twitter Launches Editorial Calendar | Social Media Today

Twitter Launches Editorial Calendar | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - April 9, 2014 11:30 PM

Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to.


Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve their editorial planning discipline. Under the hashtag #OwnTheMoment, the service can be accessed without charge at https://twitter.twimg.com/OwnTheMoment.


At the site, users can see forthcoming events and activities over the next two months that might inspire their own editorial calendar. Each event contains Twitter tips and links to add the event to Google Calendar or Outlook. And, of course, there are plenty of nudges to remind users that buying some Twitter ads could really help!

Jeff Domansky's insight:

Useful social media planning tool worth checking out on Twitter.

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How to Write Awesome Tweets Your Followers Actually Reply To

How to Write Awesome Tweets Your Followers Actually Reply To | Public Relations & Social Marketing Insight | Scoop.it
From www.postplanner.com - February 7, 2014 9:17 AM

2 cups of coffee per day… do you drink more or less?


Did that get your attention?


If so, you’re going to love this post!Since I started tweeting in 2009, I’ve been asking questions like this to spark conversations with my followers.

Jeff Domansky's insight:

Aaron Lee shares his tweeting secrets. Good social media advice.

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Jeff Domansky's curator insight, February 7, 2014 9:29 AM

Twitter secrets worth noting from Aaron Lee.
Ed Carpenter's curator insight, March 5, 2014 2:36 AM

Cool tool. Kinda pricey though. Needs capability to do more than Facebook, don't you think?
Heather Koroll's curator insight, March 7, 2014 8:00 PM

add your insight...

 

 
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52 Methods: How to Get Your Tweets Retweeted - The Wishpond Blog

52 Methods: How to Get Your Tweets Retweeted - The Wishpond Blog | Public Relations & Social Marketing Insight | Scoop.it
From blog.wishpond.com - November 17, 2013 10:59 PM

Twitter. You’ve setup your Twitter business handle. You’ve got Followers. You tweet. So, why aren’t your tweets getting retweeted?


You want more engagement in your social media efforts. On Twitter, this includes getting retweets. A retweet extends the reach of your updates. When someone shares your tweet, their Followers may see it, and if their Followers share it too, it gets seen by their Followers, and so on and so on. With over 500 million people on this social platform, getting your tweet retweeted can lead to business success.

It’s actually not as confusing as it may sound. There are many tips and tactics to use to get your tweets retweeted. Make the most of your social media marketing by using a few simple, actionable methods.

Here are 52 methods on how to get your tweets retweeted.

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Jeff Domansky's curator insight, November 17, 2013 10:54 PM

Really good list of Twitter tips.
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How to Use Twitter Cards in Social Media Marketing

How to Use Twitter Cards in Social Media Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - December 15, 2014 11:09 PM

They add a few lines of HTML metadata to blog posts and other thought leadership content and enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.

Tweets with images and other media attract:

  • 89% more “favorites”
  • 18% more clicks
  • 150% more retweets....
Jeff Domansky's insight:

Excellent overview of how to create and utilize Twitter cards for content marketing  effectiveness.

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Marco Favero's curator insight, December 16, 2014 9:11 AM

aggiungi la tua intuizione ...
Jan Wallen's curator insight, December 17, 2014 1:37 PM

Interesting way to enhance Twitter 
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5 Data-Backed Twitter Tips You Should Know | Hubspot

5 Data-Backed Twitter Tips You Should Know | Hubspot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - August 10, 2014 3:13 PM

To actually grow your business with Twitter, it's not enough to merely tweet for the sake of tweeting -- you've also got to measure your efforts, and analyze them to see your performance.


While the latter may not seem like the fun part, it's actually where all the magic happens. By figuring out what's working (and what isn't), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road.


This post is all about what that magic can tell you. Below are five takeaways I've found from analyzing HubSpot's Twitter account. Try out some of these strategies on your company’s Twitter account, and run your own analyses to see if they work for you, too....

Jeff Domansky's insight:

Learn what data says you should (and shouldn't) tweet if you want to grow your business on Twitter.

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Twitter Fame, Now What? 10 Tips On How Not To Utterly Ruin Your Sudden Success | SocialBro

Twitter Fame, Now What? 10 Tips On How Not To Utterly Ruin Your Sudden Success | SocialBro | Public Relations & Social Marketing Insight | Scoop.it
From www.socialbro.com - May 29, 2014 10:29 AM

A lot of focus is given to growing the following of yourself or your brand, but what about when it actually happens to you? What if you’re not ready for it? How you cope with growth is vital. An overnight surge in awareness is usually a good thing but failing to make the most of it could be the difference between this spike being your big break or your 15 minutes.


Here are some tips on how to deal with your new found Twitter fame....

Jeff Domansky's insight:

Practical ways to capitalize when your Twitter following starts to grow.

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How to Create a Twitter Marketing Strategy that Rocks

How to Create a Twitter Marketing Strategy that Rocks | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - March 31, 2014 2:22 AM

There are many bloggers and brands that just leap onto Twitter, setup an account and start  tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that  wants to leap into your stream and share sweet nothings.


Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze.


The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands is a very sharp marketing tool....

Jeff Domansky's insight:

Twitter tips for your business you can put to use immediately.

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11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - January 27, 2014 10:02 AM

Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.


I remember when I joined in 2008, that the rules of engagement were just about fun and frivolity. It was a playground for social media enthusiasts that were exploring and pushing the boundaries. It was about having conversations with people all over the world. That still happens.


There were only 4 million people on the platform when I began and using it for marketing was not considered. We were all just playing. Today with mass media embracing it for TV, real time breaking news, distributing content and viral marketing the bird has muscled up.


With its increased maturity the rules have become clearer and its marketing power obvious. Here are some essential rules for Powerful twitter marketing to increase brand awareness, leads and sales....

Jeff Domansky's insight:

@JeffBullas reviews the Twitter basics and shares 11 practical tips to improve your marketing on Twitter.

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Janine Lloyd's curator insight, January 28, 2014 2:26 AM

Know the rules of engagement if you want to embrace Twitter in your marketing!
José Ignacio Florido's curator insight, January 28, 2014 4:03 AM

Useful tips for your twitter strategy
Carmen Troche's curator insight, January 28, 2014 11:11 PM

Great tips on your Twitter account!
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