Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Case study: Walmart’s PR team and how they use Twitter

Case study: Walmart’s PR team and how they use Twitter | Public Relations & Social Marketing Insight | Scoop.it
From www.arikhanson.com - February 10, 2014 1:37 AM

...One of the more interesting examples of those five, I thought, was Walmart. They had SEVEN Walmart-based Twitter accounts, by my count. Wow! I have a few clients who have a tough time managing one–and here Walmart has seven. But then again, it is Walmart.


So, needless to say I was intrigued. Serendipitiously, Chad Mitchell, senior director-digital communications, sent me a short note thanking me for the initial post. One thing led to another and next thing I knew I was sending him a list of questions to answer about how and why Walmart manages its comprehensive Twitter presence. Want to see how the PR team of a Fortune 10 brand manages Twitter? Take a look....

Jeff Domansky's insight:

Arik Hanson looks at how Walmart managers its seven Twitter accounts.

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Social Media for Retailers: Tweet to Success

Social Media for Retailers: Tweet to Success | Public Relations & Social Marketing Insight | Scoop.it
From www.huffingtonpost.ca - April 22, 2013 2:40 AM

A recent study called "Tweets in Action: Retail" by Compete, a media data analyzing company, discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases.

 

This article made me consider the impact of a tweet on online retailers. I feel very strongly about online retailers using various social media outlets to build awareness around their business and boost sales. Without using this readily available tool, retailers online and off are missing out on a key audience that are constantly consuming information. This is the first in a series where I will examine social media tools and how they can work for online retailers....

Jeff Domansky's insight:

Twitter can help retailers if it's done right.

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David G Boyes's curator insight, April 22, 2013 5:12 AM

I have long been a devotee of Twitter for business. This article explains that this social platform is simple and effective.
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Five good and four bad examples of brands using Twitter | Econsultancy

Five good and four bad examples of brands using Twitter | Econsultancy | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - May 10, 2013 2:10 AM

Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty. In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive. This could be because they were dull, unimaginative or simply weren’t living up to their potential. So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter....

Jeff Domansky's insight:

Here's a great contrast between five companies that "get" Twitter and four that don't. Lots of useful lessons for marketing and PR.

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Calvin Romeo's curator insight, August 15, 2013 10:53 PM

Effective communication with consumers is an important and vital part for any business or entity to have a successful future. If this step handled with a lack of effort/poorly or if the consumer perceives that the brand is boring it could affect that particular brand being considered at all in the consumer’s decision making process. Also when it comes to the consumer's Psychological process the first part of this step is Motivation which is factors that would compel a consumer to take any particular action or not. This article shows a good variety of examples of business that have used the social media network 'Twitter' to engage with potential consumer and other that have not used it so well.
MARTIN LEE's comment, August 19, 2013 7:00 AM
Being effective and engaging is the goal of every communication. Twitter has emerged as the primary platform for organisations to communicate with their consumers. This article contrasts accounts that really know how to use Twitter to engage their customers, and accounts that don't really know what they're doing with Twitter, and look as though they are just following the trend without understanding it. The article was insightful in the way it portrayed "boring" and "unexciting" 'tweets' with accounts that are not heavily followed. Marketers attempt to engage consumers via different mediums such as verbal, graphic, musical, and animation channels which can all be accessed on Twitter.
Kier Segui's comment, August 20, 2013 3:02 AM
This article states examples of brands that are good at marketing through twitter and brands that are bad at marketing on twitter. Social media a an emerging and very powerful resource for communicating with consumers. Twitter is used by most brands to reply to their consumers questions and updating them on current happenings within the brand. However you must understand how to effectively use Twitter in order to make full use of its consumer reach potential. Tweets easily go viral and what is posted by brands on Twitter easily gets passed onto others. If a company were to get a negative response from one of its consumers than it could potentially damage the reputation of that brand. Engaging with consumers the correct way makes the process of marketing through social media much easier.
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