If you use social media to get smart on subjects you’re inexperienced in, Twitter hashtags can help you bone up on public relations. Here are some of the best hashtags to follow and use, along with why they’re so great.
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Scoop.it!
Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account....
Jeff Domansky's insight:
What would you be looking out for if you managed the launch for the new CIA Twitter account? 17 tips to guide you. 
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It's no small task these days to keep up with all the recent social media changes. Only a few weeks ago, we talked about the biggest new Facebook changes where the link posting iterations especially changed a lot of our behaviors. Looking at the biggest social media statistics, it’s clear that Twitter, with 215 million active users, also needs to constantly change to keep up with the tide. As Twitter continues to grow, the company is making big changes more often and they’re easy to miss. In case you didn’t catch them, I collected seven of the most recent Twitter changes to get you up to speed....
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...Don’t think his backpedaling will help him out, however. Whether your bio warns that “views are my own” or that “RTs aren’t endorsements,” Twitter disclaimers won’t save you when questionable social media use gets you in hot water at work....
Jeff Domansky's insight:
As much as I hate days silly disclaimers on their it's important to know they don't protect you legally either.
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If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....
Jeff Domansky's comment,
April 17, 2013 2:52 PM
WebChef, I think of list.ly and Rebelmouse Moore as "tools" whereas G+ is a "channel."
theWebChef's comment,
April 17, 2013 3:03 PM
Good point, I see all of them as sources where I find content. G+ allows engagement Rebel Mouse, List.ly don't.
theWebChef's comment,
April 17, 2013 3:03 PM
But here we are on Scoop.it - is it a tool or a channel?
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@sree, @jasonfalls, @prtini, @shonali, @jaybaer, @peterhimler, @laermer and @prsarahevans are some of the top social media, PR and journalism experts to follow on Twitter…. but who do they follow? Last week at a Cision “Behind the Story” breakfast panel, Sree Sreenivasan was discussing how PR pros and journalists interact on Twitter and said, “I find PR people (and journalists) are generally using Twitter poorly. Some of them use it very well and those are the ones that succeed. The best PR people I work with are the ones who are connected, not because of Twitter, but because they read a lot, know the issues and have a great rolodex.” He challenged the panelists to identify some great PR pros on Twitter, people who are “doing it right.” In addition to the panel’s recommendations (I’ve included Sree’s below), I asked some industry experts – and my personal favorites to follow on Twitter – who in PR they thought did it right on Twitter. See below why I follow them and who they recommend...
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New research study identifies Twitter Tribes by unique words
As a Twitter power user, I couldn’t resist looking into this Twitter research study on word usage in my favorite micropublishing channel. It’s fascinating to say the least.
It’s titled "Word usage mirrors community structure in the online social network Twitter." Researchers looked at more than 250,000 users to define some very interesting Tribes.
Who knew Twitter users were forming such unique Tribes and speaking their own language? Academics really do provide a useful service for the rest of us. Pointing out the sociological implications of social media and everything else we do....
Jeff Domansky's insight:
This Twitter study offers fascinating insight into social media behavior, not to mention a few nuggets of wisdom for PR and marketing pros.
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From
gawker
Jon Lee Anderson, a writer for a weekly magazine called the New Yorker, got angry on Twitter today. A reader with the Twitter name of Mitch Lake (@mlake9) had tweeted at Anderson (@jonleeanderson) to dispute a claim of fact in Anderson's online story about the death of Venezuelan leader Hugo Chavez.
Anderson had written that Chavez had left his country as "one of the world's most oil-rich but socially unequal countries," and Lake countered that in fact Venezuela was the second-least unequal country in the Americas. Lake was rude, using the internet idiom "wtf," which is an abbreviation for "What the fuck?" Whatever high ground may have belonged to Anderson, however, turned into a mudslide within the next 140 characters...
Jeff Domansky's insight:
A fine lesson in Twitter etiquette and a great reminder served up by Gawker... Ouch! Can you say reputation management?
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Today, however, we’re taking a moment to highlight the entertainers; the people who forego the chance to show off their accomplishments and affinity for craft beer for our utter amusement.
Jeff Domansky's insight:
Lots o' fun!
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...a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs). We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with previous research, help paint a more complete picture of how followers can benefit SMBs. Our key findings are included below, and you can also download the full white paper here.
Jeff Domansky's insight:
More social proof of the value of Twitter to business.
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Twitter. You’ve setup your Twitter business handle. You’ve got Followers. You tweet. So, why aren’t your tweets getting retweeted? You want more engagement in your social media efforts. On Twitter, this includes getting retweets. A retweet extends the reach of your updates. When someone shares your tweet, their Followers may see it, and it their Followers share it too, it gets seen by their Followers, and so on and so on. With over 500 million people on this social platform, getting your tweet retweeted can lead to business success. It’s actually not as confusing as it may sound. There are many tips and tactics to use to get your tweets retweeted. Make the most of your social media marketing by using a few simple, actionable methods. Here are 52 methods on how to get your tweets retweeted....
Jeff Domansky's insight:
I'm sure you'll find a number of useful tips for new and experienced tweeters.
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At almost any given time, it seems, someone is hosting a Twitter chat somewhere. So, how do you decide which ones to attend? To help you decide, I made a list of the best chats for marketers.
In this article from MarketingProfs, author Amy Vernon shares a thorough list of top Twitter chats for her fellow marketing professionals. While giving an initial nod to the originals, like #UsGuys and #SMGirlfriends, she shines a spotlight on smaller, sometimes niche, Twitter chats that users should also consider joining. Chats include: #WGBiz, which discusses marketing for women growing businesses; #Pinchat, which holds Pinterest as its topic centerpiece; and #SWChat, which covers the social media impact on today’s workplace.
Jeff Domansky's insight:
Marketers and PR people will find this list of marketing Twitter chats useful.
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Trading at the speed of tweets.... Wall Street operates at twitch-level speed, trading stocks on information the moment it comes in over the wire. So it sorta makes sense that Bloomberg, one of the world’s largest providers of financial information, will soon incorporate Twitter, the real-time information service used by 200 million people around the world, into Bloomberg’s international information platform....
Jeff Domansky's insight:
In other words: Day traders, prepare to see Tweets showing up in your Bloomberg terminals....
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HubSpot, a marketing software company founded at MIT in 2006, has revealed a brand-new analytics tool that could help companies more effectively use Twitter for branding or promotional purposes.
...Retweet Lab's data is simple to use and surprisingly powerful. For example, in my case it revealed that I get the most retweets at around 7 p.m., even tough I usually tweet the most at 9 a.m. Thanks to the Retweet Lab data, I can now start tweeting more around 7 p.m. and in theory improve my Twitter influence. Similarly, the tool notes that tweets without "calls for action," such as "please tweet this," are infinitely more effective at generating retweets than ones that include such pleas. While this sort of information is useful for my own personal "brand," it's much more likely to be useful for bigger publishers or well-known brands....
Jeff Domansky's insight:
I can't say enough about the ReTweet Lab tool. You MUST test drive it. Powerful insight.
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Twitter helps you interact with people, but have you wondered how many people are seeing your tweets or where are they from or how you influence others? Well, there are a few tools which can analyze your twitter presence and you might be quite amazed about the data.
Although Twitter hasn`t launched their Analytics tool yet, others made use of the awesome Twitter API and built some apps. I want to present you 15 apps which I consider to be the best Twitter Analytics tools which can help you track your social media presence!...
Jeff Domansky's insight:
Great tool suggestions...
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A list of PR & Marketing chats on Twitter that can help you meet new people and hone your craft!
It has been about six months since our last roundup of PR & Marketing chats on Twitter and it’s time for an update! Industry Twitter chats serve as a source of information, inspiration and brainstorming, and also a place to meet new people in the field.
We have added some additional chats since our last roundup and if there are any we missed, be sure to leave us a note in the comments...-
Jeff Domansky's insight:
Nice update to a useful resource from Cision...
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#PR #PRtips #you #can #use ;-)