Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Write a Headline That Keeps on Earning Clicks

How to Write a Headline That Keeps on Earning Clicks | Public Relations & Social Marketing Insight | Scoop.it

Our tweets average 100 to 150 clicks each. These headlines? They routinely pull in 200+ clicks every time we share them.


Here’s a peek at the Twitter Tips for Beginners headline, shared in the past 90 days....

Jeff Domansky's insight:

Buffer has found a handful of headlines that get clicks on Twitter no matter how many times we share. Kevan Lee shares the factors that make these headlines so clickable.

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Convert your Twitter followers in to subscribers using Twitter lead generation cards

Convert your Twitter followers in to subscribers using Twitter lead generation cards | Public Relations & Social Marketing Insight | Scoop.it

Few tweets we've sent out from @NiemanLab have gotten as much attention in the media world as this one:

Want to understand the future of news?


The it in question is a Twitter Card, which is the same tool you use to make your article pages look nice in expanded view on Twitter, with a nice headline, image, and description. But in this case, you want to use the Lead Generation Card, which allows you to connect your Twitter account to whatever service you use for your email newsletter. (We are happy Mailchimp customers; instructions for Mailchimp are here.)


One reason publishers aren’t using Lead Generation Cards as much as they might is that it’s a little confusing. You need to have a Twitter Ads account to build a Lead Generation Card — but you don’t need to actually buy an ad....

Jeff Domansky's insight:

Convert your Twitter followers to email subscribers with a Twitter Lead Generation Card.

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How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio

How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio | Public Relations & Social Marketing Insight | Scoop.it

While there are tons of ways to increase your blogging community, we can't forget about plain ol' social sharing. You may not feel comfortable with putting yourself out there, but let me break it to you: if you're blogging, you're already putting yourself out there.


Give yourself a hand and do a little promotion.In this post, I'll be talking about how to share your content on Twitter the right way,...

Jeff Domansky's insight:

Best tips on how to promote your blog posts on Twitter the right way, meaning more visibility, increased engagement, and maximizing efficiency and time spent on Twitter.

ben sirack's curator insight, November 26, 2014 3:43 AM

A very interesting article 

Wdideas's curator insight, November 26, 2014 4:05 AM

Promote Your Posts on Twitter

Amanda Kaye Wall's curator insight, November 28, 2014 12:57 PM

Recently I had a project that involved making a schedule for when we would post certain things to our social media pages. I wish I had of found this blog earlier as it gives some great insight on how to promote posts on specifically Twitter but in the right way.  

 

Planning ahead is a good way to organize your content and keep audiences informed about an event or program before, during and after it has happened.  This blog really promotes attaching photos, links or videos to better engage your audience since it is really hard to say what you need to say in only 140 characters.