Public Relations & Social Marketing Insight

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer.

Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages.

According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands, while other studies show consumers trust user generated content more than all other forms of media.

In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them. Here are ten brands that have leveraged user generated content in the past to help inspire your own campaigns....