Public Relations & Social Marketing Insight

When it comes to digital smarts, Nordstrom, Macy’s, Kohl’s and JC Penney rank at the Genius Level, according to the latest report from think tank L2. But while the industry as a whole is getting sharper, now spending 52% of digital ad budgets on mobile and maximizing customer engagement on Instagram, stores are still no match for the Amazon onslaught.

“Only five years ago, Macy’s apparel and accessories sales were five times that of Amazon, providing a wide lead in a logistically challenging product category that features a high exchange rate,” the new ranking says. “By next year, Wall Street analysts estimate that Amazon will overtake Macy’s as the largest U.S. retailer of apparel and accessories, with sales of $28 billion in the category.” 

But Amazon isn’t the only problem. Department stores are also challenged by the fast-fashion wizardry of brands like H&M, Zara and Uniqlo, as well as companies like Coach and Michael Kors cutting back on department-store distribution. “With key partnerships that help differentiate the customer shopping experience under threat, the historical outperformance of department stores versus the S&P 500 has evaporated over the last 18 months,” it says....

As of the first quarter 2016, the total amount of retail spending online (ecommerce) was $92.8 billion, which was only 7.8% of all retail sales. Ecommerce is in its infancy, which means that there are huge opportunities ahead, not just for the types of Amazon, but for small merchants and startups as well.

Worldwide retail sales, including in-store and internet purchases, surpassed $22 trillion in 2015, up 5.6% from 2014, according to a study by eMarketer. They say that retail ecommerce sales, those purchased over the internet, will make up 7.4% of the total retail market worldwide, or $1.671 trillion. By 2019, that share will jump to $3.578 trillion, yet retail ecommerce will still only account for 12.8% of all retail purchases.

Even though the internet and technology is the source of major disruption for retailers, brick and mortar is alive and well for the foreseeable future.

The study says that retail ecommerce sales are accelerating faster than previously anticipated and will jump 25.1% year on year in 2015. "Online sales growth will outpace brick-and-mortar sales growth by a more than 3-to-1 margin over our forecast period," the report predicts....

U.S. retail and food services sales were down 0.3 percent in August, the Census Bureau reported on Thursday, which was an unexpected drop. It’s also a metric that might make retailers nervous ahead of the critical holiday sales season (and no matter how retailers try to stretch it forward, we’re still not there yet), though one month’s data can, in the long run, be noise. Compared with the same month last year, retail sales are still up, turning in a gain of 1.9 percent.

Only a few kinds of retailers gained any ground at all in August. Clothing store sales were up by 0.7 percent for the month, and electronics retailers eked out a gain of 0.1 percent. Grocery store sales were up 0.4 percent in August, and food services and drinking places enjoyed a 0.9 percent gain for the month.

Remarkably, non-store (Internet) retail sales, which rarely see any kind of downtick in sales, were off 0.3 percent for the month. The two categories that did the worst in August—each down 1.4 percent for the month—were building material and garden equipment and supplies, along with sporting goods, hobby, book and music stores....

It’s no secret bricks and mortar retailers are struggling to maintain profitability and manage expenses for their retail stores. As the importance of omnichannel grows, who are the US retailers finding success with e-commerce? Today’s retail and e-commerce roundup answers that question.

According to the US Department of Commerce, Q2 2016 e-commerce sales grew 16%. Walmart announced  positive Q2 earnings and an 11.8% jump in its e-commerce business.Target had a strong first half 2016 with e-commerce sales for pickup in-store up 50%. While Perry Ellis online sales grew 35.6% in Q2, it also plans to close 15 US stores, 20% of its retail locations.

Overall revenue decreased at Bon-Ton but sales on mobile devices were up 129% after enhancements to the mobile shopping site and simplifying its checkout for customers.

Q2 2016 total sales for Nordstrom.com grew 9.4% to reach $683 million. Revenue was up 6.6% at Home Depot and it fulfilled 42% of online orders in-store. Staples saw online revenue grow to more than 50% of sales in its B2B e-commerce business....