Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Cashback News: Disruption ahead: Who’s innovating and winning new customers in retail and online?

Cashback News: Disruption ahead: Who’s innovating and winning new customers in retail and online? | Public Relations & Social Marketing Insight | Scoop.it

It’s easy to have missed some interesting innovations in retail with the past few weeks focused on Black Friday sales. Today, we’ve got a roundup of retail innovators and news to keep you up-to-speed on who’s getting industry and consumer attention.

First, we start with the announcement of Amazon Go – the online leader’s latest retail innovation which lets consumers pick up grocery products at an Amazon convenience store, pay by mobile app with their Amazon account and leave without a check out lineup thanks to innovative technology. Amazon also opens a drive through store concept early in 2017 in addition to new retail bookstores. With 2,000 or more stores on the horizon, that’s the sound of retail competitors shivering and the industry buzz is enormous.

Walmart is building new warehouse distribution centers and investing in new technology in order to keep up with Amazon.  Not to be left behind, Target is developing and planning to open hundreds of new smaller-format stores in urban centers and college towns. Toys “R” Us launched a fourth new interactive toy store in Santa Ana, CA with interactive in-store displays including video screens, sound effects and motion-sensor lights.

Nike used the launch of its $720 HyperAdapt high-tech, self-lacing sneakers to generate consumer buzz and store visits. Ace Hardware and online marketplace The Grommet launched a “makers” initiative to sell 20 unique US-made products exclusively in its 160 stores. What’s ahead for retail in 2017? Social is king and influences everything. And of course, Amazon will continue to innovate and be the elephant in the shopping centers....

Jeff Domansky's insight:

Here's a great look at retail innovations and who's innovating and winning new customers online and in retail..

Arnaud Bohelay's curator insight, August 30, 2017 2:03 PM

Here's a great look at retail innovations and who's innovating and winning new customers online and in retail..

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Amazon Prime Day Meant More Than Sales

Amazon Prime Day Meant More Than Sales | Public Relations & Social Marketing Insight | Scoop.it

In total, 2016 Prime Day was the biggest U.S. sales day ever, surpassing Cyber Monday 2015 by 19%, according to Slice Intelligence, which measures all digital commerce activity and customer loyalty. Slice also found that, on Prime Day, Amazon held 74% of the market share of all U.S. consumer ecommerce.

Sales totals aside, here are some significant takeaways from Prime Day pertaining to Amazon’s customer relationships:

  • By offering exclusive deals to members, Amazon continued to showcase the value and advantages of Amazon Prime. Membership continues to grow, from an estimated 75 million at the end of 2015 to 85 million now — with projections that it will reach 110 million by the end of 2016.
  • The deepest discounts seemed to be for Amazon devices such as the Tap, Echo and Kindle Fire. Despite the low cost, the premium devices align consumers even more closely with Amazon and make it easier for them to shop and order – thereby facilitating future purchases with the online retailer.
  • Prime Day also stimulated customer engagement through the Amazon app. Survey Monkey, which tracks mobile app usage, reported 12 million mobile users on Prime Day, a 50% increase from the 8 million users on an average day. Usage for the week went up 35% in all. Research further showed that 50% of Walmart app users also use the Amazon app — however, very few Amazon app users also use Walmart’s app, demonstrating Amazon’s dominance in the category.
  • The opportunity to reach new customers outweighed the negative experiences of others. Some glitches were reported, such as problems with checkouts early in the day and complaints on social media that sale prices applied to a limited number of products. But the record number of new subscribers far surpassed the number of shoppers who were dissatisfied with the event. Ultimately, Amazon may view that as a worthwhile trade-off, banking on the recurring revenue from new customers who will spend more time on Prime and increase their lifetime value....
Jeff Domansky's insight:

Good insight into Amazon's e-commerce strategies, dominance and impact on the industry.

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Amazon unveils Black Friday deals

Amazon unveils Black Friday deals | Public Relations & Social Marketing Insight | Scoop.it

Starting Wednesday, the e-commerce giant is offering deals on a variety of products, including toys, electronics, kitchen and home goods and video games.


However, the company said many of its top deals will be offered during the "Turkey 5," which starts on Thanksgiving Day and runs through the Monday following the holiday -- known as Cyber Monday.

 

Samsung, LG and Sony TVs and is reducing some prices of Barbie, Hot Wheels and Fisher-Price toys by as much as 50%.

Jeff Domansky's insight:

Ever wanted to see how Amazon packages are assembled and shipped? This CNN news clip shows how robots enable packaging and shipment with less than 60 seconds of human handling. Recommended viewing. 9/10

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