 Your new post is loading...
Your new post is loading...
It is true that users generally don’t want to watch a beautiful four-minute mini-doc that comes after a 30-second pre-roll ad. That’s video as we now know it. But what the market is showing, and what I fundamentally believe, is that viewers want to immerse themselves in a visual story that makes use of the full range of creative techniques afforded by the tiny little computer in their hand that’s connected to the internet. And what that looks like is not exactly a “video” — that’s a new form of journalism. That video that is currently soaring across social media — maybe it’s a text-heavy explainer with dynamic motion graphics, or a video-driven news story with sharply concise captions — is less an evolution of video itself and more of an evolution of the hundreds and thousands of pieces of text-based journalism that are produced and consumed digitally. Audiences that spent time consuming only the first couple of paragraphs of a news story are now watching 45 seconds of a video that conveys the same information. And, yes, sometimes with words on the screen. I believe this will become more sophisticated and more prevalent, and before you tell me that it’s intellectually inferior, just believe me — it’s not in its final form. It’s on us to innovate so that it has the power and impact we want it to....
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform. In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices....
Millennials say they are spending more time with video and social, but they are not necessarily cutting back their time with other media. But according to a recent study, younger internet users, those ages 13 to 17, are shifting away from text-based online content—and a bit from TV—while spending more time with video and social. Both the younger and older groups were considerably more likely to say they were spending more time streaming full-length TV shows and movies, and similar percentages said they were spending more time with short online video. But the amplified video viewing didn’t necessarily mean they were watching less TV. Among the younger group, 40% said they were watching the same amount of TV as last year, while 35% said they were watching at least a bit less and 25% were watching at least a bit more. The older users (ages 18 to 34) were more likely to say they were....
More marketers currently invest in video advertising on Facebook and YouTube than on Twitter and Instagram. But they’re increasing how much they spend on all four social media platforms. More than two-thirds (67%) of US marketers run video ads on Facebook, while more than half (51%) do so on YouTube, according to an April 2017 survey from cloud-based video creation company Animoto. By comparison, only 25% of marketers surveyed are spending on video for Twitter, with the same percentage buying video ads for Instagram. But that doesn’t mean Twitter and Instagram are falling completely by the wayside. In fact, half of marketers said they plan to increase their investment in social video advertising on Instagram in the next 12 months, and 52% plan to do the same on Twitter....
We've compiled a “State of Video Marketing 2017” survey with 49 results from marketers and consumers, which detail exactly what's going to happen this year. And let me tell you, there are plenty of trends that as a marketer, you need to be considering if you want to get ahead of the game....
2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.
Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don't already have a video marketing strategy in place for your website and social media, you're missing a tremendous opportunity to reach and engage with your audience.
Check out our interactive guide to creating high-quality videos for social media here.
HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it's a lot) and how other marketers are using video to achieve their goals....
We now know that there’s been high growth in engagement with video on Facebook, Twitter and Instagram this year, as platforms adapt their preferred formats, and users change their social media habits. Many publishers and content creators have put a lot of resources into making more video, often with decent results. But there’s one key consideration for video producers here: the number of people watching your videos on their phone is likely to be the majority of the overall total. So what can you do to appeal to mobile viewers of social video, and grow that vital segment of your audience? From looking at some of the best examples in Spike, here are our three tips for making sure your social videos are appealing to your mobile videos as much as possible....
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....
Mistakes happen, especially when you’re getting started with video. But, just because you made a mistake doesn’t mean you didn’t learn anything from it. Rocky hosted a Blab along with special guests Britney Clapp & Drew Keller where he talked all about video mistakes our team has made and what we learned from those mistakes. Here’s some of the biggest mistakes we’ve made...
This is particularly true in the world of video, where TV—still a powerful medium, to be sure—is now far from the be-all for securing desired levels of video impressions. According to Nielsen, traditional television viewing has decreased from the prior year across the majority of demographics.
MoffettNathanson reports that the pay TV industry lost an estimated 556,000 subs in Q2 2015, and that commercial ratings for cable channels have been down every month since May 2014. And Americans are now spending almost five and a half hours a day viewing screens ... without even turning on a television! At the same time, Kinetic USA reports Americans now spend an unprecedented 70 percent of their time out of the home.
So the conundrum is this: TV is moving in a negative direction, yet we know that video remains the most powerful form of ad messaging At the same time, with consumers out and about more than ever—what's a media planner to do?...
Brands that want to boost their customer engagement levels might want to think about incorporating video into their respective marketing strategies.
According to a new survey from Animoto, a leading online video creation application that empowers anyone to create and share extraordinary videos, four times as many consumers would rather watch videos about products than read about them.
The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers. According to eMarketer, video advertising is expected to reach $7.8 billion this year....
But do you know how crucial Facebook WITH Video is for your business right now? Here are some stats that prove it: - It’s been reported that there are over 1 billion videos viewed on Facebook each day. - The average Facebook user worldwide watched 75% more video this year compared to last year. - In the US, that increase in views was actually 94%! - Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014....
Wistia is a video hosting service designed for businesses, I use it to host my webinar recordings, but it does offer a free plan for new users. Wistia's free plan allows you to host up to 50 videos at a time. You can host HD videos and videos of nearly unlimited length. Wistia also provides a wide range of customizations that you can apply to your embedded videos.
|
A July 2017 report by ad agency Jun Group examined value-exchange placements for 15- and 30-second video ads in its network. (According to Jun Group, a value-exchange placement is a user-initiated digital ad placement that is viewed—or engaged with—to unlock things like points, access to Wi-Fi, music or other digital content.) The firm found that most people within its audience network in the US were more likely to complete a video if they received some type of reward for doing so. Teens ages 13 to 19 and adults ages 50 to 59 showed the highest video completion rates for both 15- and 30-second ads. And not surprisingly, completion rates for 15-second video ads were higher than or equal to those of 30-second units among all age groups. What’s more, respondents younger than 40 were all more likely to complete 15-second video ads in exchange for a reward than they were to complete 30-second ads....
Contrary to your Instagram feeds, longer video tends to drive higher engagement. A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths. The “State of Online Video in 2017” report found that videos can, and should, last longer that 90 seconds if publishers want to see higher engagement rates. While 80 percent of videos are under five minutes, they drive less than a third of overall video engagement. Mid-form and long-form videos, which are at least 15 minutes long, drive over half of all video engagement despite encompassing just 8 percent of all video....
This year at VidCon, YouTube shared some new metrics that really drive home how much it’s dominating mobile video usage and how quickly its service is gaining viewers on TVs. The highlight was the fact that there are now 1.5 billion logged-in users visiting the site every month. The distinction is important as there are undoubtedly still quite a few folks hopping on YouTube that aren’t necessarily using Google Accounts to do so. The site announced it hit 1 billion monthly active users in 2013, though that number assumedly related to all visitors, logged-in and not. Logged-in users spend an average of more than one hour per day watching YouTube just on mobile devices, a pretty daunting number that showcases just how pervasive video has gotten on the mobile web....
One minute of video content is worth more than 1.8 million words. That's why a winning video strategy is essential to your digital presence. The thing about video is that it doesn’t come in a one-size-fits-all package, but this is definitely not a bad thing! You can use it to your benefit, because it makes you focus on specializing content for every stage of your buyer’s journey.The buyer’s journey has three important stages, and you need to craft content that will fit the specific needs of our customers in every one of these stages. This is when different types of video content come into play!...
Vidrovr is new technology that can comb through video files and identify what’s happening in a video. As a result, video content can be easily searched or automatically linked to other related material.
Like a lot of other social studies teachers, I love videos. I often joke that I became asocial studies teacher so that I could run the filmstrip. (If you don’t get the filmstrip reference, ask someone born before 1980). Here are some tools for creating and sharing videos. WeVideo (http://wevideo.com/) offers the most features of any of the tools in this list. Itis an online video creation tool that I have written about many times over the last few years. WeVideo offers templates that new users can follow to create their first videos. Advanced WeVideo users can skip the templates, use the full editor, and apply themes totheir videos by choosing them from the themes menu in the editor. In the video editoryou can upload your own media clips or use stock media clips to produce your video. WeVideo's Google Drive app allows you to save all of your video projects in your GoogleDrive account. WeVideo also offers an Android app and an iPhone app that students canuse to capture images and video footage to add to their projects.Stupeflix (https://studio.stupeflix.com/) allows you to create audio slideshow videos up to twenty minutes in length. You do not need to register in order to create a video on Stupeflix. You can and should register if you want to be able to go back and edit your video after it has been published. To create a video on Stupeflix start by choosing a theme for your video then uploading pictures from your computer. If you don't have any pictures on your computer you can importing some from your Flickr, Facebook, or Instagram account. Once your pictures are uploaded or imported you can drag and drop them into the sequence in which you want them to appear. You can layer text on each image. To add sound to your video you can select a soundtrack for the entire video or layer sound on each image individually. Stupeflix provides a nice gallery of free soundtracks that you can use or you can import your own audio tracks. When you're ready to see your finished product, click the preview button before publishing your video....
IConsumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video. In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video. Sure, every smartphone worth its salt has a decent video camera, but the highly competitive content arena today demands top quality content in all formats — including video. There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact). So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed.In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....
Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget. Do you want to add video to your social media content mix? Looking for ways to keep production costs low? Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings. In this article you’ll discover how to create and promote social media video on a budget....
Video consumption has reached its tipping point. According to a new study, U.S. consumers under 45 years of age spend even amounts of time consuming both digital video and television.Millward Brown’s study, “Ad Reaction: Video Creative in a Digital World,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so.
Individuals between ages 16 and 45 spent a little over three hours every day watching online video. Half of that is through smart TVs, but 45 minutes are spent on smartphones, on average, with desktop and tablets claiming the rest of the share.
This behavior isn’t limited just to the United States. Online consumption was even higher in some foreign countries, with Nigeria leading all other countries in online consumption.
Millward Brown points out that the trend is forcing brands to reconsider how video is targeted as a marketing medium, highlighting the differences and challenges between online and traditional TV. By now, it’s clear there’s no turning around: Online video is going to replace television....
Looking for ways to connect with your audience?
Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline.
In this article I’ll highlight eight ways to combine storytelling, video and social media....
The return to prominence of online video has public relations experts and brand managers running to produce video. But plenty of those folks will get their video wrong.
At the very least, it won't be as good as it needs to be so it can easily stand out from the rest.Here, five tips for making good online video for your company or campaign....
For all of us used to reciting the ‘shorter is better’ mantra this might come as a bit of a surprise, but long-form digital video has recently been enjoying a lot of positive attention by marketing analysts.
The latest reports by FreeWheel and Ooyala both describe a trend of growing viewership of longer premium content online and therefore increased worth of investing in this format.In this post we look at the reasons why long-form video is something viewers are becoming more likely to engage with and how this format could be used to improve brand impact....
|
It’s more than a pivot to video — it’s an evolution of text. Recommended reading. 9/10