Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 Steps to Hashtags on Vine

3 Steps to Hashtags on Vine | Public Relations & Social Marketing Insight | Scoop.it

The first step is to get involved in what is already going on and jump into the stream of conversation that is taking place. In my last article, 3 Tips for Vine App Users, I suggested that you have to participate and get involved in the conversation while creating some content that helped connect you at a deeper level to the community. In this 4 part series we are going to take a deeper look at how to do just that....

Jeff Domansky's insight:

Using hashtags on Vine is crucial in your social media strategy. 

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Six reasons why Vine is a killer news tool | Pando Daily

Six reasons why Vine is a killer news tool | Pando Daily | Public Relations & Social Marketing Insight | Scoop.it

... I’m tentatively excited for Vine’s potentially transformative powers. Its six-second looping films will expand Twitter’s abilities as a broadcast network while arming journalists with greater storytelling firepower in the digital form. Its advantages are already obvious, and they will become only more so if the tool is integrated natively into Twitter’s website and apps, thereby nixing the need to use a separate piece of software. Of course, it is early days for the technology, which is still a long way from confirming its worth, but with Twitter’s distributive power behind it, Vine has a shot at becoming important. Consider the following points....

Jeff Domansky's insight:

Lots of excitement and perhaps innovation ahead for Twitter's new Vine app? You've got six seconds, GO...

 

Don't forget Fotobabble as well, with 60-sec to tell your story. http://bit.ly/14padbz ;

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Meet Vine's Most Creative Stop-Motion Animator | Mashable

Meet Vine's Most Creative Stop-Motion Animator | Mashable | Public Relations & Social Marketing Insight | Scoop.it

Khoa's colorful stop motion videos on Vine have boomed in popularity. Here's how he creates those six seconds of imagination....

 

If you stumble across across one of Khoa's reality-defying stop-motion vines, the first thing you'll ask is, "How in the world did he do that?"

 

Twitter launched Vine on Jan. 24. The next day, 23-year-old Khoa Phan created his first Vine, a simple five-shot video of a Keurig machine brewing a cup of coffee. This was the kind of thing most people were filming when Vine first launched — mundane videos of everyday occurrences. As is the case with Instagram, if users don't think creatively, posts quickly run humdrum.

 

Khoa, however, was not satisfied with the status quo of bland vines. It was his second vine that launched him into the spotlight. In it, he brings whimsical construction paper bubbles to life using stop motion, which gives the illusion that the bubbles are floating across the dark wood table. The bubbles pop to reveal a message: "Have a good day!" (a simple recurring message in his vines)....

Jeff Domansky's insight:

Vine keeps growing as evident in this colorful story on Vine innovator Khoa Phan. Woven into the profile are some creative tips on 6 second Vine videos.

Ressources pour les cours d'anglais's curator insight, February 24, 2014 9:31 AM

Quelques exemples de ce que l' on peut faire avec l'appli vine.

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Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch

Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest.

 

The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.

 

I spoke with VaynerMedia founder Gary Vaynerchuk, and his firm urges their clients to test new things out. When he says test it out, he means it:

"I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out"....

Jeff Domansky's insight:

Twitter's new Vine video app as marketers excited. It's a great experiment to, but I have to agree with some critics that these unpolished examples aren't memorable enough to be effective with me. I think there is bound to be some very creative executions but long-term, hard to say. What do you think?

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