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Social marketing, PR insight & thought leadership - from The PR Coach
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Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million

Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - October 27, 2016 3:16 PM

Vine will not be an infinite loop.


It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.


"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."


How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....

Jeff Domansky's insight:

That's a very surprising move by Twitter – to close down Vine after attracting 200 million users. The problem is, at six seconds, Vines were never long enough and too limited in scope to tell a real story. Twitter is likely to undergo big changes, very quickly in order to survive. The layoffs and live streaming of NFL football are first steps in a new path to the future.

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Meet The Stars Of Vine: These Kids Have Millions Of Followers And Make Eye-Popping Amounts Of Money

Meet The Stars Of Vine: These Kids Have Millions Of Followers And Make Eye-Popping Amounts Of Money | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - March 9, 2014 3:17 AM

One sponsored Vine paid for a 24-year-old's entire college tuition. Another makes $2,000 per re-vine.


For 16 year-old Lauren Giraldo, $2,000 isn't hard to come by.


All she has to do is press the re-Vine button to share a sponsor's video with her followers and an advertiser will cut her a large check.


Giraldo is a star on Vine, the Twitter-owned video platform that launched in January 2013. There, millions of people post 6-second clips and share them with the community. Giraldo is one of the most popular people on Vine with 2.4 million followers. Brands who want to grow their followings or promote their products are throwing money at girls like Lauren...

Jeff Domansky's insight:

The new reality is reality TV all the time. Whatev.

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These Web Stars Are Beyond 'Vine Famous'

These Web Stars Are Beyond 'Vine Famous' | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - September 15, 2014 10:50 PM

The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only the beginning. Take Nash Grier, with 9.3 million followers, who is spinning his Web notoriety into endorsements for brands like Virgin Mobile and even a film career. King Bach (aka Andrew Bachelor), with 8.2 million followers, is getting into the TV business and working with brands like Samsung. Check out their stories here.

Jeff Domansky's insight:

Cash, as in cashing in, is driving the six seconds of fame and fortune of these new Internet superstars. Don't know about you but they're already tired to me. The Vine "form" is limiting, you can't tell much of a story and one is very often similar to the next. I predict early adopters, then wearout, followed by "remember Vine?"

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Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch

Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it
From techcrunch.com - January 28, 2013 4:09 PM

Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest.

 

The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.

 

I spoke with VaynerMedia founder Gary Vaynerchuk, and his firm urges their clients to test new things out. When he says test it out, he means it:

"I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out"....

Jeff Domansky's insight:

Twitter's new Vine video app as marketers excited. It's a great experiment to, but I have to agree with some critics that these unpolished examples aren't memorable enough to be effective with me. I think there is bound to be some very creative executions but long-term, hard to say. What do you think?

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