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Even though things have gotten quiet around Vine in recent months, the announcement to can it altogether came as a surprise. After its launch in 2013, the service that lets its users create and share 6-second looped videos, had quickly gained popularity among young creatives. Not unlike its parent company Twitter, Vine had failed to become a mainstream hit though, and ultimately the competition from the likes of Instagram and Snapchat proved too strong.
As our chart illustrates, we could have seen the end of Vine coming for a while. According to an analysis by Markerly published earlier this year, even Vine’s most popular users, those with more than 10,000 followers, had started turning their back on the service prior to this year. Less than half of Vine’s most influential users posted a video in 2016. The majority of influencers, celebrities and brands had already moved on to the next big thing – a clear sign of a platform’s imminent decline.
This is the Vine list to end all Vine lists—the one that actually counts. So far this year DailyTekk has rounded up and ranked the 100+ best Instagrammers, the 100 best YouTubers, the 100 best Pinners and the 100 best blogs and websites of 2015.
Today we conquer curate Vine, the site where people cram as much creativity, humor, information or idiocy into 6-second videos as humanly possible. And I will say this: Viners, you have a very, very unique community. It’s so different than the other social networks I just listed. The amount of effort that you have put into these short videos is nothing short of astounding. Kudos...
Do you want to know more about Vine video?
Are you wondering how brands and businesses can successfully market with Vine video?
To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast...
Micro media content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.
There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?
Looking beyond the different approaches brands have taken to make use of social video, our team has put together a series of Vines that shows off the top five ways brands use social video....
...Guess what? It didn’t matter at all if your business used Vine or not. And if Vine had turned out to be the next Pinterest, you would have had plenty of time to catch up — there wasn’t much advantage in being early...
Here in my 'expert' opinion are the best Vines created by brands in 2013....
The best branded Vines are funny, creative, innovative and have one simple message delivered clearly. They also tend not to go for the ‘hard-sell’ of traditional advertising, and treat the product or brand in a playful or cheeky manner.
Even at their most imaginative, Vines tend to be of a lower budget, and are created quickly, so branded Vines can be quite inspiring for the everyday, agile Viner on a budget.
These low-budget, creative and humorous twists on the brands we know, create a personal connection with the viewer and the best of them become endlessly sharable, and live on far longer than their initial upload.
So, bearing all of that pre-amble in mind. Here are the best branded Vines of 2013.
Twitter’s six-second video publishing platform Vine offers brands a revolutionary way to directly connect with their consumers.
Engaging customers through social media is no eaèsy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook, Twitter, Instagram, and Tumblr might get most of the attention, there are plenty of other outlets that can help make your brand stand out and generate buzz.
One example is Twitter’s six-second video publishing platform Vine, which debuted on January 24, 2013 and has already become the most used video-sharing application in the market. And, with applications for both the iPhone and Android, experts expect the platform to continue growing.
But what makes Vine so appealing for brands? The videos aren’t just visually appealing and to the point, the stop motion action is just absolutely mesmerizing. Seriously. You can get lost on Vine for hours. This platform offers brands a revolutionary way to directly with their consumers.
Vine is one the verge of becoming a mainstream format, Dunkin’ Donuts for example unveiled the first TV spot completely using Vine on Monday Night Football. Now is the time to jump on board. If you want some inspiration, check out what these 12 brands have been doing....
Honda, in an effort to promote its national Honda Summer Clearance Event, took to the Internet to engage people and offer them some special deals.
I'm always looking for ways that brands can use social media applications to engage their customers and fans. Honda just set the bar high for anyone looking to use Vine as a means of communication and engagement.
The Honda #WantNewCar PromotionHonda, in an effort to promote its national Honda Summer Clearance Event, took to the Internet to engage people and offer them some special deals. Users were encouraged to tell Honda why it is they want a new car, and to do so by using the hashtag #WantNewCar. Now, this in itself would have been a good promotion. A huge name like Honda branding its own hashtag would have given them a ton of insight into their Twitter following and why their users want a new car. It's like free market research....
With Instagram's video feature, businesses have a new option for video marketing. But Vine offers a different experience and aesthetic. Which do you prefer?
him andLast week, Instagram launched new video functionality to compete with Twitter’s fast-growing video service Vine. Magnificent 15-second, completely editable and non-looping video has since invaded the stream of filter-loving photographers everywhere. Steven Spielberg wannabes, rejoice!
Making the Decision: Which is right for your company? In an industry where the quick-change is just a way of life, choosing the best marketing outlets can be as complicated as learning another language. With companies recognizing and utilizing social media as a key marketing tool, new companies are popping up every day all over the social media map.
With the latest update in the smartphone industry creating yet another marketing outlet, companies are facing another fork in the road. Take the left turn and use Vine, an app that “wowed” the world in six seconds, or turn right and use Instagram, the already popular photo-editing and -sharing app. If you’re a company, big or small, which do you choose? Before making the choice, you should understand what you’re getting yourself into....
Vine is the hottest new kid on the block, and although people are still a little tentative about using anything that involved video, this is really helping to introduce a new medium to people in the least intimidating way possible. The thought of creating a 10-minute video is terrifying to a lot of people. A 6-second video? Well, that’s not so bad. Using Vine can be fun, but it can also be a promotional tool for your brand or content. So this week’s Brilliant Bloggers is filled with advice on making the most of this new platform....
Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media. In fact, Vine users have already made a start – in February, a Turkish journalist used the app to document the aftermath of a suicide bombing outside the U.S. embassy, barely a week after the app was launched. More recently, Vine user Doug Lorman shared a clip of the explosions at the finish line of the Boston Marathon. Timeliness played a part – the video was shared thirty minutes after the explosion, and was quickly disseminated online with over 100 RTs on Twitter alone....
Today we may have witnessed a first: a press release delivered via 6-second Vine mini-video. The makers of Sonar, a “social discovery app” that allows users to find others by geographical proximity (which Mediabistro profiled in this Elevator Pitch video), just received a big investment from Microsoft‘s Bing Fund–and they chose a unique way of letting the world know about it....
How could you use Vine for marketing? Viddy thinks that 15 seconds is the right length for a video short message while Vine has chosen 6 seconds. Maybe there is some science behind both but let’s look at some possible ideas for marketing with a short video. Here are 6 ideas...
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Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers.
But, for some marketers, Vine is still somewhat of an unknown.The time limit is intimidating: For each Vine video, you have just six seconds to convey a message to your audience. What are best practices for planning out a six-second video? What equipment should you use? Which formats work best? How can you incorporate a call-to-action? How can you cross-promote on other social media networks?
To help answer these questions and more, check out the infographic below from SurePayroll. It'll help you perfect your Vine strategy so you can enhance your social media presence beyond photos and words....
Here at InVision, GIFs aren’t just for goofing around — they play a powerful part in our marketing and education. Heck, we even opted to use GIFs on our home page instead of fancy code-based animations.
Eventually, people started asking, “How do you make those GIFs?” So we figured it was time to spill the beans....
...The first episode of "Fanta For The Funny," which rolls out Friday on CollegeHumor.com and across Fanta's social and digital channels, is comprised of dozens of Vine clips depicting gags and pratfalls from some of the platform's most popular personalities. There's no host of the show, just the brief video clips organized into vignettes around topics. In the first episode, Fanta doesn't actually appear in the Vine videos, though its branding is interspersed several times between segments. The series will run over the course of six weeks.
Brands are increasingly looking to platforms like Vine, a rising social media service owned by Twitter, to promote themselves and their products. On Vine, users post six-second clips, also called Vines. Despite -- or perhaps because of -- these time constraints, Vine has emerged as fertile ground for comedy, with hordes of young people posting humorous clips. Already, companies like General Mills, Ford and Virgin Mobile have tapped Vine stars for their campaigns....
In the sixteen months since its launch we’ve witnessed a stream of hilarious six second set pieces and inspired stop motion zaniness created on Vine however. And what started as a stream, has become a raging river, with a userbase now in excess of 40 million.
With data from Unruly, suggesting that Vine shares have rocketed from five per second to nine, between April and June 2013, it’s not hard to see why brands left, right and centre are trying to jump onto the Vine bandwagon.
Here are some tips and insights into how you can create magic on Vine in 6 seconds!...
Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.
This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."
"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."
Check out the full list of finalists below....
By creating personalized images for the right audience with a bent toward either real-time fun or extended sharing, brands are building a more visual experience for their customers.
Consider all the time, energy and money that goes into the average 30-second commercial or magazine ad. Now imagine those ads being cut down to 10 seconds or a couple of square inches. Now imagine them self-destructing after 10 seconds, Inspector Gadget-style, never to be seen again by consumers.
If all of this seems like an insane way to market a small business, welcome to the crazy times of social media. That’s exactly how the massively popular Snapchat app works, and businesses are jumping on board. Using photos or short videos, companies are reaching out to customers with fleeting promotions, contests in real time and quick peeks at leaked product images....
The first step is to get involved in what is already going on and jump into the stream of conversation that is taking place. In my last article, 3 Tips for Vine App Users, I suggested that you have to participate and get involved in the conversation while creating some content that helped connect you at a deeper level to the community. In this 4 part series we are going to take a deeper look at how to do just that....
Vine's microvideos have rapidly waned in popularity following the debut of Instagram's competing service. But don't count it out yet. The competition continues...
The Twitter-owned microvideo service Vine has had better days. Earlier, Marketing Land revealed that user sharing of six-second Vine videos plummeted after Instagram debuted a competing service last week. But Vine isn't Internet roadkill quite yet. Marketing Land conjured data from Twitter-metric firm Topsy, comparing how many times people shared instagram.com links on Twitter against the frequency of vine.co links.
Its most stunning revelation: Sharing of Vine videos dropped by almost 40% on June 20, the day Instagram launched its video service. So far, there's no turnaround in sight....
How long should your video be? People all over the internet have been asking this for ages! For a long time, the idea was that shorter was better, but recent evidence suggests that long-form videos are now proving more popular, and even YouTube and Vimeo are prioritizing this video content in their search rankings.
However, Tout and Vine are looking to move the trend back to short video. And when I say short, I mean short. Tout offers 15-second video posts, while Vine (from Twitter) offers 6 seconds. The concept of the platforms is to allow only “clips” or video snapshots, rather than long-winded or over-produced content. It’s an interesting direction for video, but it could be the perfect synergy of video and the short attention spans of social networking....
Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos. It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined. We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform. As with any new technology it’s good to keep experimenting and work out how it can benefit your brand, but there are a few guiding principles that it’s worth considering....
Khoa's colorful stop motion videos on Vine have boomed in popularity. Here's how he creates those six seconds of imagination.... If you stumble across across one of Khoa's reality-defying stop-motion vines, the first thing you'll ask is, "How in the world did he do that?" Twitter launched Vine on Jan. 24. The next day, 23-year-old Khoa Phan created his first Vine, a simple five-shot video of a Keurig machine brewing a cup of coffee. This was the kind of thing most people were filming when Vine first launched — mundane videos of everyday occurrences. As is the case with Instagram, if users don't think creatively, posts quickly run humdrum. Khoa, however, was not satisfied with the status quo of bland vines. It was his second vine that launched him into the spotlight. In it, he brings whimsical construction paper bubbles to life using stop motion, which gives the illusion that the bubbles are floating across the dark wood table. The bubbles pop to reveal a message: "Have a good day!" (a simple recurring message in his vines)....
When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine.... In reviewing General Electric’s overall content stream on Vine, it’s filled with highly curated, clever nods to data, science, innovation, aviation, and more. From raining data, to engine testing and even a geeky Valentine’s Day message referencing the periodic table of elements, General Electric has cracked the code on how to diversify its Vine content, while keeping the viewer engaged....
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This chart from Statista shows how Twitter's Vine shrunk. Unfortunate, but the platform was too limited in its six-second length and features.