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This is the Vine list to end all Vine lists—the one that actually counts. So far this year DailyTekk has rounded up and ranked the 100+ best Instagrammers, the 100 best YouTubers, the 100 best Pinners and the 100 best blogs and websites of 2015.
Today we conquer curate Vine, the site where people cram as much creativity, humor, information or idiocy into 6-second videos as humanly possible. And I will say this: Viners, you have a very, very unique community. It’s so different than the other social networks I just listed. The amount of effort that you have put into these short videos is nothing short of astounding. Kudos...
...The first episode of "Fanta For The Funny," which rolls out Friday on CollegeHumor.com and across Fanta's social and digital channels, is comprised of dozens of Vine clips depicting gags and pratfalls from some of the platform's most popular personalities. There's no host of the show, just the brief video clips organized into vignettes around topics. In the first episode, Fanta doesn't actually appear in the Vine videos, though its branding is interspersed several times between segments. The series will run over the course of six weeks.
Brands are increasingly looking to platforms like Vine, a rising social media service owned by Twitter, to promote themselves and their products. On Vine, users post six-second clips, also called Vines. Despite -- or perhaps because of -- these time constraints, Vine has emerged as fertile ground for comedy, with hordes of young people posting humorous clips. Already, companies like General Mills, Ford and Virgin Mobile have tapped Vine stars for their campaigns....
...Guess what? It didn’t matter at all if your business used Vine or not. And if Vine had turned out to be the next Pinterest, you would have had plenty of time to catch up — there wasn’t much advantage in being early...
Here in my 'expert' opinion are the best Vines created by brands in 2013....
The best branded Vines are funny, creative, innovative and have one simple message delivered clearly. They also tend not to go for the ‘hard-sell’ of traditional advertising, and treat the product or brand in a playful or cheeky manner.
Even at their most imaginative, Vines tend to be of a lower budget, and are created quickly, so branded Vines can be quite inspiring for the everyday, agile Viner on a budget.
These low-budget, creative and humorous twists on the brands we know, create a personal connection with the viewer and the best of them become endlessly sharable, and live on far longer than their initial upload.
So, bearing all of that pre-amble in mind. Here are the best branded Vines of 2013.
Twitter’s six-second video publishing platform Vine offers brands a revolutionary way to directly connect with their consumers.
Engaging customers through social media is no eaèsy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook, Twitter, Instagram, and Tumblr might get most of the attention, there are plenty of other outlets that can help make your brand stand out and generate buzz.
One example is Twitter’s six-second video publishing platform Vine, which debuted on January 24, 2013 and has already become the most used video-sharing application in the market. And, with applications for both the iPhone and Android, experts expect the platform to continue growing.
But what makes Vine so appealing for brands? The videos aren’t just visually appealing and to the point, the stop motion action is just absolutely mesmerizing. Seriously. You can get lost on Vine for hours. This platform offers brands a revolutionary way to directly with their consumers.
Vine is one the verge of becoming a mainstream format, Dunkin’ Donuts for example unveiled the first TV spot completely using Vine on Monday Night Football. Now is the time to jump on board. If you want some inspiration, check out what these 12 brands have been doing....
Vine's microvideos have rapidly waned in popularity following the debut of Instagram's competing service. But don't count it out yet. The competition continues...
The Twitter-owned microvideo service Vine has had better days. Earlier, Marketing Land revealed that user sharing of six-second Vine videos plummeted after Instagram debuted a competing service last week. But Vine isn't Internet roadkill quite yet. Marketing Land conjured data from Twitter-metric firm Topsy, comparing how many times people shared instagram.com links on Twitter against the frequency of vine.co links.
Its most stunning revelation: Sharing of Vine videos dropped by almost 40% on June 20, the day Instagram launched its video service. So far, there's no turnaround in sight....
Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos. It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined. We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform. As with any new technology it’s good to keep experimenting and work out how it can benefit your brand, but there are a few guiding principles that it’s worth considering....
With the release of Twitter’s new video service, Vine, brands should take note of what could be the next viral medium. It’s posed to try to break into social video the way Instagram revolutionized mobile photo sharing. With six second videos that can be shared through the Vine app, Twitter or Facebook, creative minds have already jumped in with videos with a winning combination of entertainment, fun, and amusement. We’re already seeing a lot of possibilities for brands.
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Do you want to know more about Vine video?
Are you wondering how brands and businesses can successfully market with Vine video?
To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast...
In the sixteen months since its launch we’ve witnessed a stream of hilarious six second set pieces and inspired stop motion zaniness created on Vine however. And what started as a stream, has become a raging river, with a userbase now in excess of 40 million.
With data from Unruly, suggesting that Vine shares have rocketed from five per second to nine, between April and June 2013, it’s not hard to see why brands left, right and centre are trying to jump onto the Vine bandwagon.
Here are some tips and insights into how you can create magic on Vine in 6 seconds!...
Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.
This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."
"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."
Check out the full list of finalists below....
By creating personalized images for the right audience with a bent toward either real-time fun or extended sharing, brands are building a more visual experience for their customers.
Consider all the time, energy and money that goes into the average 30-second commercial or magazine ad. Now imagine those ads being cut down to 10 seconds or a couple of square inches. Now imagine them self-destructing after 10 seconds, Inspector Gadget-style, never to be seen again by consumers.
If all of this seems like an insane way to market a small business, welcome to the crazy times of social media. That’s exactly how the massively popular Snapchat app works, and businesses are jumping on board. Using photos or short videos, companies are reaching out to customers with fleeting promotions, contests in real time and quick peeks at leaked product images....
Honda, in an effort to promote its national Honda Summer Clearance Event, took to the Internet to engage people and offer them some special deals.
I'm always looking for ways that brands can use social media applications to engage their customers and fans. Honda just set the bar high for anyone looking to use Vine as a means of communication and engagement.
The Honda #WantNewCar PromotionHonda, in an effort to promote its national Honda Summer Clearance Event, took to the Internet to engage people and offer them some special deals. Users were encouraged to tell Honda why it is they want a new car, and to do so by using the hashtag #WantNewCar. Now, this in itself would have been a good promotion. A huge name like Honda branding its own hashtag would have given them a ton of insight into their Twitter following and why their users want a new car. It's like free market research....
How long should your video be? People all over the internet have been asking this for ages! For a long time, the idea was that shorter was better, but recent evidence suggests that long-form videos are now proving more popular, and even YouTube and Vimeo are prioritizing this video content in their search rankings.
However, Tout and Vine are looking to move the trend back to short video. And when I say short, I mean short. Tout offers 15-second video posts, while Vine (from Twitter) offers 6 seconds. The concept of the platforms is to allow only “clips” or video snapshots, rather than long-winded or over-produced content. It’s an interesting direction for video, but it could be the perfect synergy of video and the short attention spans of social networking....
When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine.... In reviewing General Electric’s overall content stream on Vine, it’s filled with highly curated, clever nods to data, science, innovation, aviation, and more. From raining data, to engine testing and even a geeky Valentine’s Day message referencing the periodic table of elements, General Electric has cracked the code on how to diversify its Vine content, while keeping the viewer engaged....
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Let this be kind of your guilty pleasure. Sort of like reality TV. Nobody admits they watch it but everybody checks in on it. Some fun, some profound, mostly silly.